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Gibson and Loog launch three-string SG and Les Paul models for children

Gibson and Loog launch three-string SG and Les Paul models for children

Made for tiny players with big ambition, these three-string electric guitars make learning easy and fun, without compromising on power and Gibson DNA

Gibson has partnered with Loog®, the award-winning children’s guitar brand, to launch a range of three-string electric guitar models inspired by the Gibson Les Paul™ and SG™ with little rockstars in mind. There are four models available within the collection that each offer an expressive, vibrant color and are specifically developed to make learning guitar fun and accessible. Though small in size, they’re still powerful in sound and make no compromise on quality or style while being much easier to grasp with smaller hands.

The range consists of three Les Pauls available in the iconic TV Yellow, Frost Blue, and Shell Pink finishes. Completing the lineup is the SG, which comes in a bold Cardinal Red color—a brighter hue reminiscent of the famed Cherry finish associated with SG players like Tony Iommi and Angus Young.

The guitars are half-scale and are crafted with real guitar components. The three-string setup simplifies chords, allowing kids to play songs easily and build up their confidence much quicker than they can with a full-size guitar. Additionally, each guitar comes with Loog’s signature learning tools, including flashcards, an app with video lessons, and a Gibson x Loog activity book. 

The instruments come with a Custom Gibson x Loog single-coil Dogear pickup so kids can plug in and rock out

“Getting to collaborate with Gibson has been such an incredible experience and honor for us,” says Rafael Atijas, Founder and CEO of Loog Guitars. “These are the guitars we all drool over—the Les Paul, the SG—and now we’ve had the chance to work with the Gibson team to bring them to life in a way that’s approachable and inspiring for kids. It’s been a pleasure, a joy, and honestly, a real privilege.

“One of the things I’m most excited about is the Gibson x Loog activity book that comes with every guitar,” Atijas continues. “To think that, thanks to it, a six-year-old will be able to differentiate between Gibson models, learn the story behind the Les Paul, know what a TV Yellow finish is, and even recognize a Gibson headstock from a mile away... How cool is that!?”

Gibson x Loog 3-String SG, Cardinal Red Electric Guitar Gibson Each guitar comes with Loog’s signature learning tools, including a Gibson x Loog activity book

Mat Koehler, Vice President of Product at Gibson, also comments: “We are very proud and excited about our collaboration with Loog, which lets us introduce the next generation to the world of Gibson in a fun, accessible way. The Gibson x Loog guitars utilize our iconic colors and shapes with Loog’s intuitive three-string format to inspire young players to begin their musical journeys.”

All models are priced at $229. Shop now via Gibson, Loog, and select retailers worldwide.  

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