Straight from Muscle Shoals to Music Row, and now, to you, Gibson has partnered with award-winning Florence, Alabama-based fashion designer Billy Reid on a very limited collection inspired by the iconic Gibson Hummingbird™ guitar. For this special edition of Billy Reid’s iconic Shoals Shirt, they chain stitched our exclusive collaboration pattern—designed by Billy himself—to the upper chest and back. A true mark of craftsmanship, this chain stitch was applied individually by hand in the USA, giving each one a unique character. They then finished this shirt with antique brass snaps at the chest and placket and their distinctive ribbon stitching at the left breast pocket.
100% Cotton
Made in China
Machine wash cold inside-out. Hang dry
Model is 6'2" wearing size M
Slim fit
Fitted through the chest, body, and sleeves
For a more relaxed fit, size up one size
Billy Reid x Gibson Embroidered Denim Shirt
Billy Reid x Gibson Embroidered Denim Shirt
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Straight from Muscle Shoals to Music Row, and now, to you, Gibson has partnered with award-winning Florence, Alabama-based fashion designer Billy Reid on a very limited collection inspired by the iconic Gibson Hummingbird™ guitar. For this special edition of Billy Reid’s iconic Shoals Shirt, they chain stitched our exclusive collaboration pattern—designed by Billy himself—to the upper chest and back. A true mark of craftsmanship, this chain stitch was applied individually by hand in the USA, giving each one a unique character. They then finished this shirt with antique brass snaps at the chest and placket and their distinctive ribbon stitching at the left breast pocket.
100% Cotton
Made in China
Machine wash cold inside-out. Hang dry
Model is 6'2" wearing size M
Slim fit
Fitted through the chest, body, and sleeves
For a more relaxed fit, size up one size






