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Gibson partners with Horseshoe Music Festival for Allman Brothers celebration

Gibson partners with Horseshoe Music Festival for Allman Brothers celebration

A one-of-a-kind modern festival experience with deep roots

Horshoe Music Festival is a festival like no other. Situated in the Teton County Fairgrounds in the breathtaking setting of Jackson Hole, Wyoming, Horseshoe offers a festival experience celebrating music, food, fashion, and wellness, with entertainment courtesy of theme nights hosted by Duane Betts & Palmetto Motel and featuring the Horseshoe Family Band, a supergroup comprised of some of the best players in live music today.

For 2025, you can also step inside a one-of-a-kind experience celebrating the legacy of Southern rock pioneers, The Allman Brothers Band. “Gibson Presents: The Allman Brothers Band Museum” sees The Big House—the legendary band’s original home in Macon, Georgia, now a museum—bring a rich collection of iconic instruments, personal artifacts, rare photos, and memorabilia to Horseshoe, offering a window into the band’s daily lives and creative journey.

As part of this special experience, Gibson instruments will be in hand for the public to experience. Participants can touch, hold, and a variety of Gibson instruments including similar guitars to those the Allman Brothers played. Gibson Gives will also be auctioning guitars signed by the band, with proceeds donated to the Dickey Betts Memorial Endowed Scholarship at Berklee College of Music.

Horseshoe Music Festival was conceived and is curated by Duane Betts—son of the late Allman Brothers Band co-founder Dickey Betts—and his wife Lisa Hadley Betts. In a festival landscape in which the large, commercial events typically grab the headlines, Horseshoe feels like a significant step change. “The catalyst for our idea with Horseshoe Music Festival was a Duane Betts & Friends show I did here a few years ago,” says Duane of the festival’s origin story.

“It was kind of a supergroup—let’s call some people and see who wants to do it. A local promoter came to me with the idea—since I am a resident here in Jackson Hole, I’m kind of the hometown guy and he wanted to center it around me, and bring in my friends. That was really the catalyst for developing the festival. Then Lisa took that idea of a collaborative, loose arrangement of likeminded musicians playing songs that we all know to the next level, adding a bunch of different elements to the puzzle. And that’s where we landed.”

“Travelling with him for many years, I never went to a festival that I wanted to go to,” Lisa explains. “So part of it was seeing a hole in the market for a more intimate experience—and a lot of it was just about the things that are important to us. I’m a huge foodie; I love things that are made from scratch, that’s the way I personally cook. Obviously, the music is a given! And the wellness aspect is another important element to our life. It’s about creating a balance. Everything is very thoughtful and curated.”

Both nights will be livestreamed on the Nugs.net platform. And as for the supergroup that will be playing on stage and led by Duane Betts, the road-warrior lineup includes Jackie Greene, Steve Kimock, Johnny Stachela, Pedro Arevalo, Nicki Bluhm, Mikaela Davis, Frank Hannon, Cody Dickinson, Lamar Williams Jr., Jorgen Carlsson, John Kimock, Jeffrey Arevalo, Alex Orbison, Erika Wolf Orbison, and Mattie Schell.

“The music of the Betts family has helped define Southern guitar rock,” says Gibson Chief Marketing Officer, Beth Heidt. “Horseshoe Music Festival not only continues the tradition of that music, but also lifts the work of independent artists and local artisans. We at Gibson support the mission and the people involved. We need more of these community driven opportunities to connect artists at all stages of their career.”

Horseshoe Music Festival 2025 takes place on September 12-13. Visit the Horseshoe Music Festival website for ticketing and event information. 

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