Gibson Announces Partnership with Orianthi

NASHVILLE, TN - January 25, 2021 - After more than a century, Gibson artists, players and fans continue to experience Gibson rejuvenated. Gibson has shaped sound across generations and genres for 127 years and has emerged as relevant, played, and loved around the world. Gibson is proud to officially announce a new partnership with the Australian-born guitarist Orianthi Panagaris, aka Orianthi. The new Gibson Orianthi SJ-200 Custom in Cherry will be available worldwide this coming May 2021 on www.gibson.com.

"Creating a signature acoustic with the amazing Gibson team was truly an honor! I couldn't be happier!" says Orianthi. "It's the same full SJ-200 sound, but it plays much faster with a 345 neck on it, and with the modified unique LR Baggs custom pickup, it's a balanced guitar and cuts through. I can't wait for you all to be able to pick it up and shred away on it in May."

"We are thrilled to welcome Orianthi to the Gibson family," says Elizabeth Heidt, Global Head of Entertainment Relations for Gibson. "We have been fans of her artistry from the start and it is a win for Gibson to have this incredibly talented woman join us."

Orianthi has been knocking people out with her playing for over a decade and has played and collaborated with Michael Jackson, Alice Cooper, Carrie Underwood, and Richie Sambora, among many others.

In late 2019, Orianthi visited the Gibson Acoustic factory in Bozeman, MT and a creative collaboration was born. Orianthi worked with the luthiers in the Gibson Acoustic Custom Shop to create her perfect signature guitar with a special neck modeled after a Gibson ES 345, a redesigned pickguard with Lotus Flowers, as well as mother-of-pearl dot inlays in the neck. More features include a AAA Sitka spruce top and maple back, gold Grover® Keystone tuners, a stunning and distinctive Cherry nitrocellulose lacquer finish, and an LR Baggs™ Orianthi System, with under-saddle piezo pickup and sound hole mounted preamp and controls and more.

Watch and share the new Orianthi interview on Gibson TV, HERE.

Click on the photo above to play the video.

Check out the preliminary photos for the new Gibson Orianthi SJ-200 Acoustic Custom in Cherry, due out May 2021.

Above: the new Gibson Orianthi SJ-200 Acoustic Custom in Cherry, due out worldwide in May 2021.

For more information on Orianthi, visit:

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ABOUT GIBSON

Gibson Brands, the world’s most iconic guitar brand, has shaped the sounds of generations of musicians and music lovers across genres for more than 100 years. Founded in 1894 and headquartered in Nashville, TN, Gibson Brands has a legacy of world-class craftsmanship, legendary music partnerships, and progressive product evolution that is unrivaled among musical instrument companies. The Gibson Brands portfolio includes Gibson, the number one guitar brand, as well as many of the most beloved and recognizable music brands, including Epiphone, Kramer, Steinberger, MESA/Boogie, and the Gibson Pro Audio division, KRK Systems. Gibson Brands is dedicated to quality, innovation, and sound excellence so that music lovers for generations to come will continue to experience music shaped by Gibson Brands. Learn more at Gibson.com and follow us on Twitter, Facebook and Instagram.

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ABOUT EPIPHONE

For over 140 years, Epiphone has been a leading innovator in instrument design with models like the Casino, the Texan, and Masterbilt Century Archtop Collection. Epiphone began as the "House of Stathopoulo" family business in Sparta in the 1870s and rose to fame during the jazz age in Manhattan before joining Gibson brands in 1957. Today, Epiphone continues to make history from its headquarters in Nashville, TN. Epiphones have powered classic recordings by Les Paul, The Beatles, and The Rolling Stones along with today's top artists like Peter Frampton, Gary Clark Jr., Tommy Thayer of KISS, and Lzzy Hale. Epiphone offers innovation, history, and a lifetime guarantee. Whether you are learning your first song in your bedroom, or rocking an arena, Epiphone has always been there, for everyone, for every generation, for every stage. For more information, visit Epiphone.com and follow us on Twitter, Facebook, YouTube, and Instagram.

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ABOUT Mesa/Boogie

About Mesa/Boogie: One of the most respected and prestigious brands in the musical instrument industry, Mesa/Boogie – the original "Boutique" amplifier company – is an American company which manufactures amplifiers for guitars and basses. Founded by Randall Smith in 1969 in Petaluma, CA, Mesa/Boogie began as a small amplifier repair shop. Randy's ear for tone, passion for tube technology, and innovative vision for building high performance amps has redefined what we think of as amplified guitar. Randall has been creating the iconic circuits that drive the most influential sounds of our time and his ground-breaking modifications gave small amps much more input gain, making them much louder, as well as creating an all new, high-gain, distorted guitar tone. Prominent early customers included Carlos Santana, and Ron Wood and Keith Richards of The Rolling Stones. Exposure from these top players and more helped to establish Mesa/Boogie's position on the market. Throughout the ‘80s and ‘90s a score of additional innovative and patented improvements saw MESA Engineering® emerge as the leader in tube amplifier technology. But none of these vital, now-commonplace improvements sparked the kind of attention Mesa received in 1991, when high gain was re-defined once more with the birth of the Dual Rectifier® Solo Head, which commanded the Rock airwaves for the next 20 years. Now, 51 one years later, Mesa/Boogie® Ltd. hand-builds the fifth generational offspring of that pivotal amplifier (and many more) now known around the globe as the MARK I Boogie®; the world's first high gain, high power, compact 1x12 amplifier. This revolutionary combination is the "missing link" in amp design... the pivotal nexus between Vintage and Modern guitar amplifiers. Today, every product is still hand-built, and our artisans are tenured with an average of 15 years at their post, many for much longer. We still hold true to the simple but increasingly rare principles Randy used to catapult Mesa/Boogie onto the world stage: hand-building the very best instruments we can and treating each and every customer as we wish to be treated. Mesa/Boogie remains the first and premier manufacturer of boutique amplifiers to this day. For more information, visit: https://www.mesaboogie.com/about/our-story.html.

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