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Content Production Assistant

The Content Team is responsible for identifying and creating content that delivers an unrivaled brand story experience to artists, fans, and like-minded lifestyle brands. This team works collaboratively with Sales, Marketing, Production/Manufacturing, Entertainment Relations, Social, and Events. The team manages and coordinates content creation for Gibson Brands digital platforms to further increase Gibson’s exposure and impact within the music industry and beyond. This encompasses digital content created to build brand identity and create touchpoints with music enthusiasts and artists. Examples include product demonstrations, artist interviews and marketing campaigns that feature Gibson’s Signature Guitar program with marquee artists.

GIBSON

Gibson (the company) is an American manufacturer of guitars and other musical instruments based in Nashville, Tennessee. Orville Gibson founded the company in 1902 in Kalamazoo, Michigan, to make mandolin-family instruments. Gibson moved into guitars and invented the archtop guitar by constructing the same type of carved, arched top used on violins. By the 1930s, the company was also making flattop acoustic guitars, as well as one of the first commercially available hollow-body electric guitars. Many Gibson instruments are highly collectible since Gibson was at the forefront of innovation in acoustic guitars, especially in the big band era of the 1930s. Gibson sells guitars under a variety of brand names and builds one of the world's most iconic guitars, first solid-body electric guitar, the Gibson Les Paul. Gibson operates via a central headquarters supporting five manufacturing facilities and small regionally-based support structures that enable the sales and marketing activities in each four different worldwide regions.

LOCATION

Los Angeles, CA

OVERALL JOB PURPOSE

The Content Team is responsible for identifying and creating content that delivers an unrivaled brand story experience to artists, fans, and like-minded lifestyle brands. This team works collaboratively with Sales, Marketing, Production/Manufacturing, Entertainment Relations, Social, and Events. The team manages and coordinates content creation for Gibson Brands digital platforms to further increase Gibson’s exposure and impact within the music industry and beyond. This encompasses digital content created to build brand identity and create touchpoints with music enthusiasts and artists. Examples include product demonstrations, artist interviews and marketing campaigns that feature Gibson’s Signature Guitar program with marquee artists.

The Content Production Assistant will support in creating and organizing content management processes and file systems. The Content Production Assistant should be creative, collaborative, and highly detailed with ability to maintain and handle all daily administrative tasks as needed. Candidate should be a highly motivated, self-starter that is able to work at a very fast pace, manage multiple projects, and have very strong organizational skills.  The Content Production Assistant role is critical, as this position helps shape the face of Gibson and our commitment to provide meaningful, high quality story telling experiences to our artists, partners and fans personally and virtually.  Content directly impacts the brand identity and story as well as artists and fans; ultimately aiding the company bottom line via the impact content has on consumer brand affinity and purchase intent.

Willingness to dive deep into the details while keeping an eye on the bigger picture will be critical to delivering stellar brand content experience to the company’s artists and fans. A demonstrated ability to work collaboratively while in a fast-paced, multi-functional, matrixed, and international team is required.

ROLES & RESPONSIBILITIES

Content Coordination: 

The Content Production Assistant will be responsible for supporting the content team and organizing the content traffic and production process.  Proper cataloguing of content is central to the job function.

Reporting:

Full and transparent communication of weekly activities is a critical element of the Content Production Assistant role due to immediacy of digital content posting, high visibility and reach of digital storytelling. Specifically, the Content Production Assistant will report to the Content Producer:

PERSON SPECIFICATION

Required Experience

Essential Skills & Knowledge

Personal Qualities

Travel

Periodic travel to produce content at key events, retail partners, industry partners, shoot locations and the company’s manufacturing and sales locations will be required (approximately 20%).

Nota Bene:

The company’s job descriptions are not intended to be a complete detailed account of all expected/anticipated activities. We operate in a fast-moving and competitive global environment and therefore need employees to be flexible.

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