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Entertainment - Artist Relations Pro (Beijing, China)

Gibson Brands, Inc. (“Gibson” or the “company”), the world’s most iconic guitar brand, has shaped the sounds of generations of musicians and music lovers across genres for more than 100 years. Orville Gibson founded the company in 1894 in Kalamazoo, Michigan. Gibson has a legacy of world-class craftsmanship, legendary music partnerships and progressive product evolution that is unrivalled among musical instrument companies. Our portfolio of brands includes Gibson as well as many of the most beloved and recognizable music brands, including Epiphone, Kramer, and others; we also own Gibson Pro Audio with brands such as KRK and Cerwin-Vega. Many Gibson instruments are highly collectible since Gibson was at the forefront of innovation for many genres of music including big band, rock-n-roll, and blues. Gibson operates via a central headquarters based in Nashville, TN, supporting five manufacturing facilities as well as four regionally-based support centres that enable the sales, marketing, and distribution activities in each of four different worldwide regions.

Gibson Brands, Inc. (“Gibson” or the “company”), the world’s most iconic guitar brand, has shaped the sounds of generations of musicians and music lovers across genres for more than 100 years. Orville Gibson founded the company in 1894 in Kalamazoo, Michigan. Gibson has a legacy of world-class craftsmanship, legendary music partnerships and progressive product evolution that is unrivalled among musical instrument companies. Our portfolio of brands includes Gibson as well as many of the most beloved and recognizable music brands, including Epiphone, Kramer, and others; we also own Gibson Pro Audio with brands such as KRK and Cerwin-Vega. Many Gibson instruments are highly collectible since Gibson was at the forefront of innovation for many genres of music including big band, rock-n-roll, and blues. Gibson operates via a central headquarters based in Nashville, TN, supporting five manufacturing facilities as well as four regionally-based support centres that enable the sales, marketing, and distribution activities in each of four different worldwide regions.
 

OVERALL JOB PURPOSE

The Entertainment Relations Team is responsible for identifying and creating opportunities that deliver an unrivaled brand experience to artists, fans, and like-minded lifestyle brands. This team works collaboratively with Sales, Marketing, Production/Manufacturing, Content, Social, and Events to deliver tailored promotions, experiences, and partnerships both nationally and globally. The Entertainment Relations Pro, reporting directly to the Entertainment Relations Director and sitting within the Global Entertainment Relations team, will be responsible for cultivating and maintaining regional and national relationships and collaborations with artists, lifestyle brand partners, and other influencers to further increase Gibson’s exposure and impact within the music industry and beyond. The Entertainment Relations Pro will be responsible for representing and promoting the Gibson brand and other brands within the Gibson portfolio (Epiphone, Kramer, Steinberger, KRK, Cerwin-Vega, etc.) to generate and expand brand exposure and brand loyalty. This encompasses product placements with artists and brands, product placements in TV and Film, artist and partner accommodation sales, marketing support via bespoke events and promotions, and administrative support of Gibson’s Signature Guitar program with marquee artists.
 
The Entertainment Relations Pro bears the responsibility for developing, planning, implementing, and reporting results on all Entertainment Relations activities in his or her market. He or she will work with Entertainment Relations teams around the world to develop artist and industry collaborations. In addition, the Entertainment Relations Pro will be responsible for the overall utilization of the Gibson Showroom in his or her market, producing events that amplify Gibson’s regional/national presence and dedication to supporting our roster of artists.
 
The Entertainment Relations Pro is critical, as this position represents the face of Gibson and our commitment to servicing our artists who represent the brand’s biggest fans. The successful Entertainment Relations Pro must represent Gibson professionally and with passion in all interactions with partners and artists. As an important member of the team, the Entertainment Relations Pro must reflect Gibson’s commitment to music and its makers.
 
Willingness to dive deep into the details while keeping an eye on the bigger picture will be critical to identifying opportunities and providing an exceptional brand experience to the company’s artists and fans. A demonstrated ability to influence people and create successful brand experiences while working in a fast-paced, multi-functional, matrixed, and international team is required.
 

ROLES & RESPONSIBILITIES

Entertainment Relations: 

Responsible for all artist and brand interactions in his/her market, the Entertainment Relations Pro will maintain appropriate representation of the brand while applying creativity and strategic vision to develop and maintain relationships, one-of-a-kind brand experiences, and influential partnerships/promotions.  Specifically, the Entertainment Relations Pro will oversee all regional ER activities:

Reporting:

Full and transparent communication of weekly activities is a critical element of the Entertainment Relations Pro role due to being remote.  Specifically, the Entertainment Relations Pro will:

Other:

While the Entertainment Relations Pro must be proficient in executing the responsibilities noted above, tasks of equal value are required in this role:

PERSON SPECIFICATION

Required Experience

Essential Skills & Knowledge

Personal Qualities

Travel

Periodic travel for event execution and the company’s manufacturing and sales locations will be required (approximately 10%).
 

Nota Bene:

The company’s job descriptions are not intended to be a complete detailed account of all expected/anticipated activities. We operate in a fast-moving and competitive global environment and therefore need employees to be flexible.
 

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