About Gibson

Gibson Inc., the world’s most iconic guitar brand, has shaped the sounds of generations of musicians and music lovers across genres for more than 100 years. Founded in 1894 and headquartered in Nashville, TN, Gibson has a legacy of world-class craftsmanship, legendary music partnerships, and progressive product evolution that is unrivaled among musical instrument companies. The Gibson portfolio includes Gibson, the number one guitar brand, as well as many of the most beloved and recognizable music brands, including Epiphone, Kramer, Steinberger, MESA/Boogie, and the Gibson Pro Audio division, KRK Systems. Gibson is dedicated to quality, innovation, and sound excellence so that music lovers for generations to come will continue to experience music shaped by Gibson. Learn more at Gibson.com and follow us on Twitter, Facebook and Instagram.

Anne Rohosy
Interim Chief Executive Officer

Anne Rohosy serves as Interim Chief Executive Officer and Chief Commercial Officer of Gibson, leading the company at a pivotal moment for one of the world’s most iconic and beloved music brands. With responsibility for Gibson’s global commercial business, including wholesale, direct-to-consumer, retail, business development, commercial planning and international distribution, Rohosy is focused on deepening the company’s connection with musicians, fans and partners around the world while building on the strength of Gibson’s legendary heritage.

Since joining Gibson in 2021, Rohosy has played a key role in shaping the company’s next chapter, strengthening its commercial capabilities, energizing the organization and helping position the brand for long-term growth. Her leadership reflects a deep respect for Gibson’s place in music history and a clear commitment to ensuring the company continues to inspire players and music lovers for generations to come.

Rohosy previously served as Chief Human Resources and Impact Officer and Managing Director of Gibson Amplifiers, where she led Gibson’s global people strategy and provided operating leadership for the company’s amplifier business. In those roles, she helped advance the culture, talent and business foundations needed to support Gibson’s continued evolution.

Before joining Gibson, Rohosy held executive leadership positions at Levi Strauss & Co. and Nike Inc., leading businesses across North and South America and Europe. Throughout her career, she has built and scaled global brands, guided complex organizations and driven growth across wholesale, retail and direct-to-consumer channels. Known for combining strategic clarity with a deep appreciation for brand, culture and consumer connection, Rohosy has also served on corporate and advisory boards in the consumer products and technology sectors.

Beth Rasnick
Chief Of Staff to the CEO

Beth Rasnick is Gibson’s Chief Of Staff to the CEO. She acts as representative for the office of the CEO internally and externally, keeping our leadership teams focused and engaging them to determine and prioritize business strategies and action plans. She leads office of the CEO sponsored high-impact projects and works cross-functionally on strategic business initiatives from ideation to implementation.

Prior to becoming Chief Of Staff to the CEO, Beth held key positions at Gibson spanning finance, accounting, treasury, business acquisitions and divestitures, transformation initiatives, and corporate strategy. She is an emerging player of rhythm guitar which she has learned from her father.

Prior to joining Gibson, Beth held leadership positions in Voya, Inc’s strategic finance group including during the company’s IPO and rebranding initiatives. She began her career at Ernst & Young serving multiple clients in Ernst & Young's assurance practice. Beth holds a Bachelor's degree in Business Administration and a Master's degree in Accounting from the University of Georgia.

Beth Heidt
Chief Marketing Officer

Beth Heidt is Gibson’s Chief Marketing Officer (CMO). She leads the global Gibson team of proven executives with broad experience in global brands, marketing, brand experience, and all aspects of cultural influence including entertainment and artist relations, brand partnerships, multi-media including Gibson TV, social media, public relations and our foundation Gibson Gives. Prior to becoming Gibson CMO, Beth spent her early years at Gibson in entertainment relations, and in 2021 was promoted to vice president of cultural influence. Prior to joining Gibson, Beth worked in brand and marketing strategy, production and experiential marketing with House of Blues, Red Bull and Fortune 500 brands including Samsung, Hyundai, Live Nation, Verizon, and AT&T.

A lifelong music lover, Beth has been tenacious in ensuring the loyalty of Gibson artists by taking great care of musicians and their teams, and has led our strong, new business partnerships across entertainment, and all genres of music. Beth has been influential in global marketing and brand-building initiatives, elevating artists throughout the world and amplifying their unique voices, while creating meaningful impressions across artists, film, and TV, reaching millions of fans worldwide every day.

Beth is a board member of Gibson Gives, the Gibson foundation, and serves on the advisory board of the Save The Music Foundation.

Mark Taylor
Chief Financial Officer

Mark Taylor is Gibson's chief financial officer (CFO) overseeing all finance functions, information technology, legal, tax, treasury, security and facilities. He is responsible for developing the finance function and modernizing Gibson’s technology platforms to bring enhanced capabilities and provide a solid foundation for growth.

Mark joins Gibson with 25 years of experience at recognized brands across multiple industries. His experience includes Finance and IT leadership roles in global brand headquarters, go-tomarket organizations and global operations platforms.

Before joining the Gibson team, Mark served as the Group CFO for K2-MDV Holdings a leading portfolio of iconic brands in winter sports industry. Prior to K2-MDV Holdings, Mark was CFO at Arcus Hunting a P/E owned growth and acquisition platform in the outdoor space. From 2002 – 2015, Mark served in several Financial and IT leadership roles at Amer Sports in the Americas and Europe.

He holds a Bachelor’s Degree in Business Administration from Central Washington University. Mark is an avid skier, homebrewer and almost always has music playing to complement his activities. Since joining Gibson, he has adopted guitar playing as his newest hobby. Mark also enjoys getting outside with his wife and two dogs as well as visiting his three children in Utah, especially during ski season.

Mat Koehler
Vice President of Product

Mat Koehler is Gibson’s Vice President of Product. Mat leads the product development team across instruments and sound, two key pillars of Gibson's global strategy and business organization. Mat’s responsibilities are instrumental in the evolution of our portfolio architecture across all Gibson brands. He leads all research, design and development leading to our new product introductions.

Mat grew up around guitars near Les Paul’s hometown of Waukesha, Wisconsin. Two of his uncles worked at local guitar shops, one managing and the other doing guitar repair. Mat’s own curiosity with guitars turned into a passion centered around Gibson and Epiphone, and after running a vintage guitar business for many years, Mat joined Gibson in April of 2016. He started as a product specialist for Gibson Custom Shop and Gibson Memphis, became the Custom Shop product manager in 2018 and Head of Product Development the following year. He is as passionate about Gibson today as ever before, and he vows to be not only a good custodian of our brands and their iconic past, but to continue innovating and empowering musicians and music lovers with new and exciting products as a steward of our future.