GIBSON: LAUNCHES NEW PRODUCT, SHOWCASES MARQUEE ARTISTS AND NEW TALENT WORLDWIDE AT NAMM 2019

02.01.2019

(February 1, 2019 Nashville, TN) Writing a new chapter to the guitar of choice for artists in rock, pop, country, blues, folk, jazz, and beyond, GIBSON ignited its next era at NAMM in Anaheim, CA. The pre-eminent American-made instrument brand revitalized, re-envisioned, and recharged its core mission, paying homage to its storied history as it embraced the next vanguard of musicians independent of generation, gender and genre. NAMM represented a series of achievements for GIBSON including a NAMM Milestone Award for 125 years in business and the new Les Paul Standard 50s guitar went on to win "Best Electric Guitar of NAMM" from the editors of Guitar, Total Guitar and Music Radar magazines.

Attracting widespread critical praise, the GIBSON Experience at NAMM brought in a stunning array of new and old guitars in a relaxed atmosphere. Players could pick up their guitar of choice in the GIBSON room and plug in, put on headphones and sit down to play on their own terms.

Gibson Experience at NAMM 2019
Gibson Experience at NAMM 2019
Robby Krieger (The Doors) performs for fans at the GIBSON
                        Experience at NAMM 2019.
Robby Krieger (The Doors) performs for fans at the GIBSON Experience at NAMM 2019.

On Wednesday, January 23, GIBSON commenced the week by launching the Chuck Berry Tribute ES-350T which marks the first-ever collaboration with the rock n' roll pioneer's family. Chuck Berry's son Charles Jr. and grandson Charlie took the GIBSON stage alongside Jared James Nichols and introduced the instrument and delivered a powerful performance of "Johnny B. Goode" that thrilled the packed crowd and set the fast-paced tone for the entire festival. Music Radar claimed, "GIBSON has already been making a splash on its return to the NAMM fray, and it did its best to dominate the proceedings at the pre-show event." Regarding the new model, Guitar wrote, "The collection had gorgeous guitars galore, but one of the standouts had to be Custom Shop Chuck Berry Tribute ES-350T."

She Shreds Magazine Panel at the Gibson room at NAMM 2019
She Shreds panel at the GIBSON room, photo L-R: Emily Wolfe, She Shreds editor Fabi Reyne, Nancy Wilson of Heart, Cam, Michelle Arseneau, Emily Ruvidich.
Billy Gibbons (ZZ Top) and Peter Frampton perform at Gibson Namm Jam 2019.
Billy Gibbons (ZZ Top) and Peter Frampton perform at Gibson Namm Jam 2019.
Gibson Namm Jam photo L-R: Jimmy Vivino and Nancy Wilson of Heart.
Gibson Namm Jam photo L-R: Jimmy Vivino and Nancy Wilson of Heart.
Gibson Namm Jam photo: Jared James Nichols.
Gibson Namm Jam photo: Jared James Nichols.

For Thursday, GIBSON's opening party maintained its momentum well into the night by hosting the week's hottest nighttime event, the NAMM JAM "Legends and New Icons" at City National Grove of Anaheim. The opening party saw a bevy of legends share the stage, including none other than Billy Gibbons, Nancy Wilson, Peter Frampton, Robby Krieger, Emily Wolfe, Black Pistol Fire, Cam, Jared James Nichols , Toby Lee, Lauren Ruth Ward and more. Meanwhile, the "house band" comprisedJimmy Vivino, Kenny Aronoff, Darryl Jones, and Jeff Young.

Thursday through Sunday saw the GIBSON Experience welcome a diverse range of artists to the second floor in Room 207 for signings, Q&A's, appearances and special live performances. These events comprised a roster of legends, icons, and future stars includingNancy Wilson of Heart,Robby Krieger of The Doors,Rick Nielsen of Cheap Trick, Lee Roy Parnell, Jason Hook of Five Finger Death Punch, Brian Ray (Paul McCartney), Brendon Small of Metalocalypse andDethklok, Chris Traynor of Bush and Helmet, Billy Howerdell ofA Perfect Circle, Michael Clifford of 5 Seconds of Summer, Lari Basilio,Vivian Campell of Def Leppard,Cam, Emily Wolfe,Frank Hannon, Toby Lee,Striking Matches, Luis Maldonado of Train,Trini Lopez, Michelle Arseneau, Gina Chavez,GianMarco, Austin Sexton,Brooklyn Allman, Spindrift, Leo James Conroy, Monica Valli, Carly Jo Jackson and more.

The new era of GIBSON has begun. Stay tuned for more big news soon.

GIBSON-VIDEOS:

Gibson-Intro to New Classics Line-up: HERE
Gibson-New Acoustics Overview 2019: HERE
Gibson-New Contemporary 2019: HERE
Gibson-NAMM Wrap Up HERE

GIBSON-Media Releases :

Gibson-2019 Gibson Returns--January 14 : HERE
Gibson-2019 New Product Announcements and Chuck Berry Tribute-January 18 : HERE
Epiphone NAMM 2019-January 22 : HERE
Gibson-Chris Cornell Tribute Release-January 15 : HERE

GIBSON PHOTOS, VIDEOS AND PRESS KIT: HERE
GIBSON at NAMM trailer: HERE
GIBSON full events and NAMM JAM photos: HERE .
* All images and video approved for open media use. Credit: Gibson.

ABOUT GIBSON

Gibson Brands, the world's most iconic guitar brand, has shaped the sounds of generations of musicians and music lovers across genres for more than 100 years. Founded in 1894 and headquartered in Nashville, TN, Gibson Brands has a legacy of world-class craftsmanship, legendary music partnerships and progressive product evolution that is unrivaled among musical instrument companies. The Gibson Brands portfolio includes Gibson, the number one guitar brand, as well as many of the most beloved and recognizable music brands, including Epiphone, Kramer, Steinberger and Gibson Pro Audio division brands Cerwin Vega, KRK Systems and Stanton. Gibson Brands is dedicated to quality, innovation and sound excellence so that music lovers for generations to come will continue to experience music shaped by Gibson Brands.

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