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Gibson Reveals New 2021 Line-up and Virtual NAMM Experience


  • Expands Original, Modern and Artist Collections
  • Kirk Douglas SG, Slash Victoria Goldtop, Gene Simmons G2 Thunderbird Bass, Peter Frampton "Phenix" Les Paul Custom VOS, Tom Petty SJ 200 Wildflower, Slim Harpo ES 330, Noel Gallagher J 150, Orianthi SJ 200, Marcus King ES 345, and More
  • New Gibson USA, Gibson Custom Shop and Acoustic Collections and Custom Shop Murphy Lab Debut

NASHVILLE, TN - January 20, 2021 - For the past 127 years, Gibson has been synonymous with creating and shaping sound. With instruments that inspire Gibson's legendary artists and nurture new players across every generation and genre of music, Gibson has emerged as the legitimate industry leader by offering award-winning, relevant guitars and new ways for artists to connect and grow. Gibson is played by the best and brightest artists, across generations and genres and has emerged as the most relevant, most played, and most loved guitar brand around the world.

Combined with a re-energized brand and renewed commitment from all Gibson artists, 2021 elevates Gibson to the next level as they showcase the new line-up, launch history-making new collections and artist collaborations virtually during Winter NAMM 2021 and beyond on Gibson channels including Gibson TV, Facebook and Instagram.

The Gibson Experience at NAMM 2021 features daily interviews and panels with Gibson artists, engineers, livestream performances, new product launches and exclusive videos from the Gibson Brands family during the NAMM Believe In Music event via the Gibson portal located here:

On Friday, January 22 at 9:00am PT, tune-in to the watch James 'JC' Curleigh, President and CEO of Gibson Brands, give a keynote address with Joe Lamond, CEO of NAMM; register for free to catch it live, HERE.

Following are the new collections and artist collaborations highlights for Gibson USA in 2021:

Gibson USA

All photos: credit Gibson: HERE

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Gibson USA has been shaping sound across genres and is played by the most influential guitarists across generations. Innovators of the electric solid body guitar and the aspiration of players around the world.

The Gibson Original Collection brings classic design and authenticity back into the hands of Gibson fans, with a Collection that is representative of the Gibson Golden Era. These include the legendary Les Paul Standard 50's and 60's and new for 2021 the Non-reverse Thunderbird Bass, features and a long-scale 34-inch set neck, with improved balance, available in original colors including Inverness Green, Sparking Burgundy, and Pelham Blue.

Non Reverse Thunderbird Bass in Pelham Blue Above: the Non Reverse Thunderbird Bass in Pelham Blue.

The Gibson Modern Collection brings a new era of innovation into the hands of players of levels and music genres, something Orville Gibson started in 1894 and Ted McCarty fueled in the 50's and 60's. It incorporates many contemporary updates that players have embraced, such as lighter-weight bodies, push-pull systems to switch between the Burst Bucker and P90 sounds, innovative slim-taper necks with asymmetrical profiles, shaved heels for effortless access to the highest frets. Available in 2021, the ES Made In Nashville collection includes the ES 339, ES 339 Figured and an ES 335 Satin.

"Innovation has been a driving force for us from the very beginning, since 1894 when Orville Gibson started making mandolins and subsequently guitars," says Cesar Gueikian of Gibson. "That's why we launched the Gibson Labs, which include the Gibson Development Lab, Prototype Lab, Custom Shop Murphy Lab and our new Sound Lab. Our overall mission is to pay tribute to our iconic and innovative past by leaning into the future through testing, driving the development of sound solutions, in service to Orville's original mission which stated that everything that goes into the instrument has to contribute to its sound. We take this very seriously."

New in 2021, Gibson has expanded artist collaborations including the addition of the new Kirk Douglas SG, developed alongside Captain Kirk Douglas of The Roots, the Slim Harpo ES 330, the and the forthcoming line of Thunderbird basses, guitars and more with the G2 Gene Simmons and Gibson partnership. The Slash "Victoria" Goldtop" guitar joins the Slash Collection which marks the first evergreen guitar collection for Gibson and an artist in the brand's history. The Slash Collection also includes four Les Paul's and two J-45's spanning the influential Gibson guitars Slash has used throughout his career, inspiring multiple generations of players around the world.

Above: the Slash "Victoria" Goldtop.

Gibson Custom Shop

photos: HERE

The original. Aspirational, Authentic. Electric and Acoustic. The ultimate in craftsmanship, art and historical accuracy. Gibson Custom Shop is the pinnacle of Gibson and the most coveted instruments on earth. Hand-made in USA using generations old techniques that defined guitar making. The Gibson Custom Shop is the crown jewel of the industry.

The Gibson Custom Shop Historic Collection is defined by the master luthier techniques that embody Gibson's DNA including ultra-accurate recreations of iconic Gibson shapes spanning electrics and acoustics with period correct appointments and superior attention to detail. New for 2021 is the 60th Anniversary 1961 SG Standard with Sideways Vibrola in Cherry Red VOS and the 60th Anniversary 1961 SG Custom with Sideways Vibrola in Classic White VOS.

The Gibson Custom Shop Modern Collection employs the cutting-edge design techniques and innovations that continue to drive the industry forward. Custom Shop Modern is comprised of highly elegant, tonally superior, and uniquely hand-crafted instruments.

New for 2021, Gibson Custom Shop artist signature guitars include the Marcus King 1962 ES-345, Peter Frampton "Phenix" Les Paul Custom VOS, a Jerry Cantrell "Wino" Custom, and a Sergio Vallin (Mana) 1955 Les Paul Bigsby and more.

Above: the 60th Anniversary 1961 SG Standard with Sideways Vibrola in Cherry Red VOS and Classic White VOS.

Above: the Marcus King 1962 ES 345 from Gibson Custom Shop.

The Custom Shop Murphy Lab

photos: HERE

The Murphy Lab is an all-new lab within Gibson Custom Shop led by Tom Murphy which is dedicated to the art of innovation, and aging guitars using the latest and most sophisticated technology and tools. Each Murphy Lab artisan has been trained by Tom Murphy to be expert level using Tom's processes and specifications to provide distinct levels of age and wear ranging from Ultra Light to Ultra Heavy. The Murphy Lab will offer a Murphy Lab Collection and a Murphy Lab Menu of aging options for Made to Measure. Every Murphy Lab aged instrument takes a separate path through the Custom Shop, receiving the new Murphy Lab lacquer formula and hand-applied techniques. Each Murphy Lab instrument is a unique work of art that provides the ultimate vintage look, feel, and ownership experience.

"The Gibson Custom Shop is the pinnacle of craftsmanship, quality and sound excellence. Each instrument celebrates Gibson's legacy," says Cesar Gueikian of Gibson. "The Murphy Lab, one of our Gibson Labs, is where we re-imagine and implement new ways of delivering the Gibson Custom Shop historic experience. Master Artisan Tom Murphy brings his expertise, authentic style and his passion for building historically accurate guitars to the Murphy Lab Collection."

Above: a Gibson Les Paul from The Murphy Lab.

Gibson Acoustic and Gibson Acoustic Custom Shop

photos: HERE

The trademark Gibson Acoustic sound is defined by our signature characteristics from dovetail neck to body joint, domed top, and scalloped bracing to nitro lacquer. Made in Bozeman, MT, Gibson Acoustics are the pinnacle of hand-crafted quality, and sound excellence. Each instrument celebrates Gibson's legacy through accuracy, authenticity, beauty and attention to detail.

"2020 brought a renewed focus on our acoustic guitars, just like we did with our electric guitar portfolio," says Cesar Gueikian of Gibson. We not only recalibrated our acoustic offerings into Original and Modern Collections we also launched the Acoustic Custom Shop, based in Bozeman, Montana, with Historic and Modern Collections. Our acoustic guitars have defined sound for 127 years and we intend to leverage that heritage and bring new iconic instruments into the hands of new generations of players."

The Acoustic Custom Shop Historic Collection includes a 1942 Banner J-45, 1942 Banner Southern Jumbo, 1934 Jumbo, 1936 Advanced Jumbo, 1939 J-55, 1952 J-185, 1957 SJ 200, 1960 Hummingbird, Pre-war SJ 200 Rosewood and more.

Above: the SJ-200 Standard in Wine Red.

Above: the Hummingbird Standard in Vintage Sunburst.

The Gibson Acoustic Original Collection is the standard of acoustic guitars. Iconic shapes and appointments that started a revolution, vintage-style pickguards, tuners and bridges, traditional inlays, and antique finishes define the Original collection. Paying tribute to our iconic past, the Original Collection is a stunning representation of the classic Gibson acoustic guitars that shaped sound across all generations and genres of music.

The Gibson Acoustic Modern Collection offers a modern take on our classic shapes with innovative appointments that appeal to the demanding needs of today's player. Modern voicing, easy-playing SlimTaper necks with a flatter fingerboard radius, high-ratio enclosed tuners and advanced pickup systems round out the Modern collection. The Modern Collection builds on our legacy of innovation by introducing modern features and shaping sound for future generations. New for 2021, is a J-45 Standard 12-String model, as well as new colorways to reflect Modern Collection principles including the J-45 Standard in Cherry, the Hummingbird Standard in Vintage Sunburst, the SJ-200 in Wine Red and Autumn Burst.

Also, new for 2021 from Gibson Acoustic Custom Shop the SJ-200 Western Classic. Gibson Acoustic signature artist guitars include, the new Orianthi SJ 200, a Tom Petty SJ-200 Wildflower, the Noel Gallagher J-150 and the Slash Collection J-45 models.

By leveraging its iconic past and leaning into the innovative future, Gibson has set the stage for the next era of shaping sound for present and future generations.

Above: the J-45 Standard 12-String in Vintage Sunburst.

Above: the J-45 Standard in Cherry.


Gibson Brands, the world’s most iconic guitar brand, has shaped the sounds of generations of musicians and music lovers across genres for more than 100 years. Founded in 1894 and headquartered in Nashville, TN, Gibson Brands has a legacy of world-class craftsmanship, legendary music partnerships, and progressive product evolution that is unrivaled among musical instrument companies. The Gibson Brands portfolio includes Gibson, the number one guitar brand, as well as many of the most beloved and recognizable music brands, including Epiphone, Kramer, Steinberger, MESA/Boogie, and the Gibson Pro Audio division, KRK Systems. Gibson Brands is dedicated to quality, innovation, and sound excellence so that music lovers for generations to come will continue to experience music shaped by Gibson Brands. Learn more at and follow us on Twitter, Facebook and Instagram.

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For over 140 years, Epiphone has been a leading innovator in instrument design with models like the Casino, the Texan, and Masterbilt Century Archtop Collection. Epiphone began as the "House of Stathopoulo" family business in Sparta in the 1870s and rose to fame during the jazz age in Manhattan before joining Gibson brands in 1957. Today, Epiphone continues to make history from its headquarters in Nashville, TN. Epiphones have powered classic recordings by Les Paul, The Beatles, and The Rolling Stones along with today's top artists like Peter Frampton, Gary Clark Jr., Tommy Thayer of KISS, and Lzzy Hale. Epiphone offers innovation, history, and a lifetime guarantee. Whether you are learning your first song in your bedroom, or rocking an arena, Epiphone has always been there, for everyone, for every generation, for every stage. For more information, visit and follow us on Twitter, Facebook, YouTube, and Instagram.

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ABOUT Mesa/Boogie

About Mesa/Boogie: One of the most respected and prestigious brands in the musical instrument industry, Mesa/Boogie – the original "Boutique" amplifier company – is an American company which manufactures amplifiers for guitars and basses. Founded by Randall Smith in 1969 in Petaluma, CA, Mesa/Boogie began as a small amplifier repair shop. Randy's ear for tone, passion for tube technology, and innovative vision for building high performance amps has redefined what we think of as amplified guitar. Randall has been creating the iconic circuits that drive the most influential sounds of our time and his ground-breaking modifications gave small amps much more input gain, making them much louder, as well as creating an all new, high-gain, distorted guitar tone. Prominent early customers included Carlos Santana, and Ron Wood and Keith Richards of The Rolling Stones. Exposure from these top players and more helped to establish Mesa/Boogie's position on the market. Throughout the ‘80s and ‘90s a score of additional innovative and patented improvements saw MESA Engineering® emerge as the leader in tube amplifier technology. But none of these vital, now-commonplace improvements sparked the kind of attention Mesa received in 1991, when high gain was re-defined once more with the birth of the Dual Rectifier® Solo Head, which commanded the Rock airwaves for the next 20 years. Now, 51 one years later, Mesa/Boogie® Ltd. hand-builds the fifth generational offspring of that pivotal amplifier (and many more) now known around the globe as the MARK I Boogie®; the world's first high gain, high power, compact 1x12 amplifier. This revolutionary combination is the "missing link" in amp design... the pivotal nexus between Vintage and Modern guitar amplifiers. Today, every product is still hand-built, and our artisans are tenured with an average of 15 years at their post, many for much longer. We still hold true to the simple but increasingly rare principles Randy used to catapult Mesa/Boogie onto the world stage: hand-building the very best instruments we can and treating each and every customer as we wish to be treated. Mesa/Boogie remains the first and premier manufacturer of boutique amplifiers to this day. For more information, visit:

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