Email Marketing Specialist

Gibson is proud to be an equal opportunity employer that is committed to diversity and inclusion in the workplace.  We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.

Job Summary: The Email Marketing Specialist takes the lead on our email marketing strategy and operations for the Gibson Brands portfolio. The core duties include running email marketing campaigns end-to-end, managing email databases and customer cohorts, creating newsletters for Gibson, Epiphone, Kramer, and KRK Systems. Candidates must have a successful track record utilizing technology to achieve scale, cultivating data to make decisions and drive engagement, monetization, and retention while delighting customers via personalization, recommendations, and information about new products and services. This role has a lot of autonomy and will require a self-starter with clear understanding of implementing advanced email campaigns and a strong bias for action. 

Essential Functions:

• Work with leadership team to develop email strategy and roadmap
• Design and implement direct email marketing campaigns
• Develop content as needed with high bar for digital/mobile presentation
• Enforce standards for content clarity, grammar, spelling, and functionality
• Upgrade our email templates using graphics, personalization, and advanced features
• Ensure prompt and accurate communication to minimize unsubscribes
• Cultivate email databases for lead generation
• Wire emails for tracking for full funnel analysis and measurement against goals and KPIs
• Analyze campaign performance and suggest improvements
• Report on sales revenue generated from email marketing efforts
• Conduct multivariate testing to improve email CX over time
• Implement advanced campaigns like DRIP, abandonment, etc.
• Ensure emails follow industry policies and best practices

Required Skills/Abilities:

• Familiarity with analytical and database tools
• Excellent written communication and copywriting skills
• Strong project management skills
• Creates the ultimate experience for our consumers, our artists, and our extended partner base in the music industry and beyond
• Commercially minded, results oriented and metrics driven
• Develops, maintains, and reports on an email marketing dashboard
• Maximizes brand exposure and profitability
• Adds value in channel evolution dynamics
• Musically inclined, collaborative, and company first
• Ability to work under tight deadlines in a self-guided manner
• Comfortable with pushing back and leaning in to maintain a high-quality bar

 Education and Experience:

• Degree in Marketing, Communications, or relevant work experience
• 3+ years of experience managing large scale email or digital marketing campaigns
• Experience with Marketo, Hubspot, or similar marketing automation tools is highly desired
• Email template development and SQL skills will separate you from the crowd
• Hands on experience with HTML, CSS, email and content management systems
• Experience using Google Analytics or related BI tools

 Additional Details or Requirements:

Internal:

• Manufacturing locations
• Office locations
• Showroom
• International locations

External:

• Sales office locations
• Supplier manufacturing locations 

The company’s Job Descriptions are not intended to be a complete detailed account of all expected/anticipated activities. We operate in a fast-moving and competitive global environment and therefore need employees to be flexible. 

FOR YOUR SECURITY AND PROTECTION - PLEASE NOTE THAT ANY CORRESPONDENCE FOR POSITIONS WILL BE EITHER FROM ADP/WORKFORCE OR FROM A GIBSON.COM EMAIL ADDRESS.