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Thursday May 15th, 2003

Gibson Custom offers 2 Limited Edition Playboy guitars

Gibson Custom has honored the legacy of Playboy with two new hot guitar models produced in limited editions. The Playboy Hottie SG captures Playboy's sexy and rebellious attitude with a red finish and flashy aluminum trim, including a seductive female figure on the top of the guitar and the Rabbit Head logo on the headstock. The Playboy Bunny CS-356 uses the seductive curves of a classic guitar body style, along with a gleaming white finish, to showcase an elegant metallic silver rendering of the iconic Playboy Rabbit Head.

"Playboy, like Gibson, is recognized the world over as an icon for good taste and good times," said Henry Juszkiewicz, chairman and CEO of Gibson Guitar Corp. "On the eve of Playboy's 50th anniversary, Gibson is pleased to showcase Playboy's enduring legacy with the Hottie SG and Bunny CS-356 guitars."

"Our products are experiencing phenomenal success worldwide, so working with a globally known brand like Gibson is an ideal match for us," commented Pamela Fields, senior vice president, worldwide consumer products licensing, PEI "With our combined mix of style, attitude and market expertise, The Playboy Hottie SG and the Playboy Bunny CS-356 are sure to be a harmonious hit," she continued.

Playboy's product licensing program was repositioned 1999 and has quickly become a leading licensed brand. Playboy's rich, unique heritage translates into a product offering that includes apparel, jewelry, barware, accessories, cigars and small leather goods and is sold in more than 100 countries worldwide.

Playboy Enterprises is a brand-driven, international multimedia entertainment company that publishes editions of Playboy magazine around the world; operates Playboy and Spice television networks and distributes programming via home video and DVD globally; licenses the Playboy and Spice trademarks internationally for a range of consumer products and services; and operates Playboy.com, a leading men's lifestyle and entertainment website.

Gibson is known worldwide for producing classic models in every major style of fretted instrument, including acoustic and electric guitars, mandolins and banjos. Gibson's digital guitar, introduced in 2002, represents the biggest advance in electric guitar design in over 70 years. Founded in 1894 in Kalamazoo, MI, and headquartered in Nashville since 1984, Gibson Guitar Corp.'s family of brands now includes Epiphone, Dobro, Kramer, Steinberger, Tobias, Slingerland, Maestro, Trace Elliot, Baldwin, Ellington, Chickering and Wurlitzer.

For more information about the Gibson Playboy Hottie SG and Playboy Bunny CS-356 guitars visit www.gibsoncustom.com, call Gibson Customer Service anytime at 1-800-4GIBSON or send us an email.