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Monday March 10th, 2003

Gibson Europe introduced at Frankfurt's Musikmesse trade show

Gibson Europe, the new centralized organization for distributing and marketing Gibson products in Europe, officially exhibited at Musikmesse trade show March 5-9 in Frankfurt, Germany for the first time. Headquartered in Vianen, The Netherlands, with a multi-lingual staff, Gibson Europe is establishing joint ventures in various countries to handle sales functions. The first of these ventures, Gibson Med, is based in Milan, Italy, and will handle Gibson sales in the Mediterranean area, including Italy, France, Spain, Portugal, Greece, Malta and Turkey.

"With a single, centralized distribution center, we can now bring the entire Gibson family of instruments to all authorized dealers for the first time ever," says Henry Juszkiewicz, chairman and CEO of Gibson Guitar Corp. "And through our European sales partners, our connection with the musicians who play our instruments will be stronger than ever. For everyone - musicians, dealers and Gibson - Gibson Europe is the beginning of an exciting new era."

Gibson Europe exhibited in two booths at Musikmesse - one in the Electric Guitar Hall, the other in the Keyboard & Electric Piano Hall - with over 120 guitars and many other products including:

• Gibson's famous electric guitars, acoustic guitars, Custom Shop guitars, mandolins, banjos and Dobros, plus strings and other Gibson merchandise
• Epiphone instruments and amplifiers
• The new handmade guitars from Gibson's Valley Arts division
• MaGIC - Revolutionary new technology from Gibson Labs that makes ordinary Ethernet cable act like a supercable
• The world's first digital guitar, which features MaGIC technology
• The Indestructibles - new stage speakers and amplifiers from Gibson Labs
• Baldwin and Ellington pianos - grand and vertical models