   
 
|
Wednesday November 28th, 2001
MaGIC from Gibson Labs will carry more digital sound farther and faster
Gibson Labs, the research division of Gibson Guitar Corp., will introduce a new connectivity technology that makes standard CAT-5 Ethernet cable perform like a super cable, capable of carrying more information faster and farther than any existing system. Applications for MaGIC - short for Media-accelerated Global Information Carrier - range from a universal connector for home audio networks to digital sound at concert performances.
This is beyond cutting-edge technology - its bleeding-edge, said Henry Juszkiewicz, chairman and CEO of Gibson, the Nashville-based company best known for its Les Paul model electric guitar. Home audio networks and live sound are only the most obvious, the most needy areas for MaGIC technology. The door is open for everything from home theaters to security systems.
MaGIC compares to existing technology in the same way IMAX movies compare to home movies of the fifties. MaGIC's increased bandwidth is analogous to the amount of visual information contained in a 70mm frame of IMAX compared to the 8mm black-and-white frame. MaGIC's increased sampling rate is analogous to IMAX-HD's 48 frames- per-second speed compared to 16 frames per second for home movies. In addition, MaGIC offers lower latency for less deterioration of signal over distance and bi-directional capability.
MaGIC will be unveiled at a media party Nov. 30 at the Cutting Room club in New York during the Audio Engineering Societys (AES) annual convention. The Cutting Room is located at 19 West 24th Street (between Broadway and Sixth Avenue) in Manhattan.
Gibson Labs will develop MaGIC products and will also license the enabling technology to independent developers.
For more information, please see MaGIC www.gibsonmagic.com. An evaluation board and developer kit are available now. To order or for more information regarding technology, licensing and product development go here .
This is MaGIC Specification Evaluation Boards MaGIC News See the Video Contact Us
| Archives: 2001 2000 1999 1998 1997 1996 |
