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Tuesday August 14th, 2001
Gibson Custom debuts 2 new, limited-edition Playboy guitars
The Gibson/Playboy Rabbit Head guitar was first seen as a "mock up" on the April, 2001, Playboy cover. Due to the interest received, Gibson's Custom, Art & Historic division is releasing 50 instruments worldwide. Each guitar is in the shape of the revered Playboy trademark, a tuxedo clad Rabbit Head profile.
"Both Playboy and Gibson are a symbol of the good life and both represent luxury brands in entertainment," says Gibson Chairman and CEO Henry Juszkiewicz. "These guitars not only look and sound great, but they represent a quality investment as well."
"Playboy is the ultimate lifestyle brand," says Helen Isaacson, President of Product Marketing. "Our union with Gibson celebrates that in a unique and undoubtedly American way. It's a brilliant marriage of sophisticated living and rock star fantasy."
The Rabbit Head guitar was first created by hand in the Gibson Custom Pro Shop and features a sculpted, hand cut shape that's been crafted to provide balance and playability. A single P-90 pickup and mahogany body provide a thick, bluesy tone and the ebony fingerboard features a pearloid Playboy inlay.
Each Rabbit Head guitar comes with a custom fit hardshell case that includes a shroud that captures another trademark of Playboy's founder Hugh Hefner - a silk robe with black velvet collars and embroidered pocket. The case and shroud are only available as part of this limited edition guitar. Also included is an exclusive black leather strap, certificate of authenticity and three picks featuring the Rabbit Head logo.
Second in the series of Playmate Commemorative guitars, the Playboy 2001 Playmate of the Year Les Paul features a custom "pinkburst" glitter finish, a rhinestone Bunny Head silhouette on its headstock and matching inlay pattern of pearloid on the fretboard, '57 Classic Humbuckers, and ABR-1 bridge, stop tailpiece and binding on the top, fingerboard, headstock. The top carve is from the Historic Les Paul Collection of instruments.
Each guitar is commemorated with a certificate of authenticity, custom dust cover, hardshell case with the Playboy and Custom Shop logos silkscreened on the outside. Also included is a fine leather strap only available with this guitar.
In 2000, Gibson debuted the first two Playboy guitars--the Playboy Les Paul and Millennial Playmate 2000 Les Paul.
Gibson Custom's Playboy guitars are available exclusively at Custom, Art and Historic dealers. Call 1-800-4GIBSON anytime for more information.
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