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   Thursday July 22nd, 1999

NAMM '99 Hot Flash: Win then meet Dwight Yoakam on MARS


NAMM '99 Hot Flash: Country music rebel Dwight Yoakam will bring his custom Gibson Montana signature Y2K guitar to ten MARS retail store cities this Summer to meet ten lucky fans, it was announced today at the start of the National Association of Musical Merchants' (NAMM) semi-annual trade show in Nashville. Gibson Montana, the venerable acoustic division of Gibson Musical Instruments, announced that it will be cooperating with mega-retailer MARS to promote the upcoming Dwight Yoakam tour and Gibsons Dwight Yoakam signature guitar, the Y2K (Yoakam 2000). Grand prize winners in each of the ten cities will win exclusive concert tickets and be able to meet Dwight in person backstage.

Cities and MARS locations included in the promotion:

Dallas, TXJuly 31
Houston, TXAugust 1
Austin, TXAugust 3
Detroit, MIAugust 8
Vienna, VAAugust 18
Nashville, TNAugust 25
Cincinnati, OHAugust 26
Sunrise, FLAugust 28
Orlando, FLAugust 29
Indianapolis, INSeptember 3

This limited edition, signature guitar was created especially for Dwight, and is a very cool combination of a Gibson J-180, with its smaller body and classic double pickguards, and the J-200, with its Moustachetm bridge, crown inlays, and figured maple back and sides. The Dwight Yoakam Y2K model is master built by the luthiers at Gibson Montana with a hand-select Sitka spruce top, flamed maple back and sides, rosewood fretboard with Mother-Of-Pearl crown inlays, rosewood Moustachetm bridge, gold Keystone tuners, and Gibson's classic double pickguards.

The Y2K's carved and scalloped bracing and rock solid dovetail neck joint assures this axe to be a powerful sound machine, fully capable of driving rhythm needed for Dwight's searing songs.

Like the year 2000, the Dwight Yoakam Y2K Model comes around once in a lifetime. Each Y2K guitar is a numbered, limited edition of 100 to be made in 1999*, and each will bear a label by Dwight Yoakam himself. This is a limited offer, so please see your MARS or local authorized Gibson Montana dealer while these acoustics last. Call 1-800-4GIBSON for more information.

  
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