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Is it an Epiphone or a Euro, guitars or money?
by Reno Kling

Touting itself as "the guitar of the new millennium", 127 year-old guitar manufacturer Epiphone ( pronounced eh -pih - phone) responded to the unveiling of the new symbol for the Euro, the new currency for 11 European nations. Noting the clear similarity, Epiphone President Jim Rosenberg stated, "Were obviously flattered that the Euro logo bears a great resemblance to our Epiphone "E" mark that has been used historically on most Epiphone guitar models." Epiphone When asked about the possibility of legal action over potential trademark infringement Rosenberg noted, "Were not interested in any legal actions. In fact, we see it as an opportunity. The Euro currency will certainly usher in the new millennium in Europe and Epiphone has already positioned itself as the guitar of the new millennium. I think its great that every time someone sees the Euro logo they might also think of Epiphone guitars." Euro Epiphone guitars are played by dozens of pop, blues and country music stars including John Lee Hooker, Oasis guitarist Noel Gallagher, Jefferson Airplanes Jack Casady, legendary session player and former Doobie Brother, Jeff "Skunk" Baxter. Epiphone and parent company, Gibson Musical Instruments, are privately owned and located in Nashville, Tennessee.