Through the wonders of cross promotion, Gibson Musical Instruments is tied
in with a variety of movies, books and CDs about or from some legendary
artists.
"Book 'Em Dan-O"
Avon Books recently released the biography Walk This Way which
traces the "amazing" history of Aerosmith. The book is written by Stephen
Davis, author of the Led Zep Bio Hammer Of The Gods (featuring
another guy occasionally known to strum a Gibson).
Anyway, if you've been pondering the purchase of a Joe Perry Signature Les
Paul, now's the time. Starting October 15 and ending December 31, every J.P.L.P. will come with a
hang tag. If you fill out the hang tag and send it in with your warranty
card, we will ship you a hardcover copy of Walk This Way.
"This Note's For You"
Gibson is also teaming up with Guitar Center, Tower Records, Spencer Gifts
and October Films to bring you Year Of The Horse, a live
concert film from Neil Young's latest tour of America.
Visiting your local Tower, Guitar Center or Spencer will enable you to
enter a sweepstakes for an autographed Les Paul Standard, Les Paul Double
Cutaway Studio or Neil Young CD catalogs.
"Guitar Greats... Great Guitar"
Between October 14 and November 11, if you visit any of the 475 Blockbuster
Music locations in the US, check out the "Guitar Greats" CD display. Not
only does the CD promise to live up to its name, but the centerpiece of the
display artwork is a Honeyburst Les Paul Standard guitar... cool.
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