Produced by Gibson Strings & Accessories in Elgin, Illionois, the new Iommi Signature pickup is based on the pickups that Tony had custom-wound for him by John Birch in England. At the 1996 Musik Messe (the international trade show) in Frankfurt, Germany, Tony approached Gibson to see if we could duplicate the powerful, punchy sound of his custom pickups.

Gibson's R&D head J.T. Riboloff successfully duplicated the complex combination of tones that makes Tony's guitar so instantly recognizable. Tony says he actually likes the sound of these pickups better than his originals, and he's had several new custom-made Gibson SG's loaded with them.

The Tony Iommi signature is easily recognizeable by its closed chrome cover, which adds a clean, distinctive look. On the underside, it carries Gibson's famous "Patent Applied For" decal, indicating Gibson's intention of protecting its unique construction.

The pickup will retail for $145.95 and is available now at authorized Gibson dealers.

The Tony Iommi Signature pickup, like all Gibson humbuckers, is fully wax-potted against feedback and has a four-conductor lead for all wiring variations And of course, it carries Gibson's Limited Lifetime Warranty and is backed by Gibson's 60-day Guaranteed Gibson Quality exchange program, the longest in the industry.