Lynyrd Skynyrd

The Skynyrd tune, called “Winning Isn’t Everything,” will be played during the opening of the show at 9 p.m. on Thursday, May 30, in conjunction with the show’s new season, according to EW. The Southern rock legends put together the custom-made tune, called “Winning Isn’t Everything,” just for the show.

Skynyrd is also taking part is some promotions for the show’s new season. The gents will play a free show at a “Party Like the Pawn Stars” event that will take place this Friday (April 26) at Pawn Stars’ Gold & Silver Pawn Shop in Las Vegas. The group is scheduled to play for over an hour, and, yes, expect to hear the new tune as well as the classics.

“Winning Isn’t Everything” will also be available for download via iTunes beginning on April 30.