Friday 8th June 2007 London - Gibson Guitar, the world’s premiere musical instrument maker and leader in music technology, announced its partnership with the luxurious lingerie boutique Agent Provocateur. This exciting partnership is to celebrate the new Gibson Les Paul Goddess an electric guitar designed specifically for women.

With an ever growing number of prominent female guitarists taking to the stage, this empowerment of musical women, Gibson Guitar designed the ‘Les Paul Goddess’. Lighter than the Gibson Les Paul Standard the new Les Paul Goddess is available in variety of colours such as Violet Burst, Sky Burst and Ice Burst. The Goddess packs all the punch of a traditional Les Paul into a light, streamlined body. Comfortable enough to play all night, tough enough to go the distance.

From July 1st 2007 for four weeks, Agent Provocateur renowned for their creative window displays will feature the Gibson Les Paul Goddess in every store window around the world in major cities such as London, Paris, Berlin, New York, Los Angeles and Las Vegas. The guitars will also be featured in Agent Provocateurs’ concessionary stores such as Heathrow Airport and Selfridges.

Three Gibson Les Paul Goddess guitars will be won as part of an exclusive on line prize draw. To enter, simply sign up on the Agent Provocateur website www.agentprovocateur.com – This on line competition closes on July 30th 2007.
 
About Gibson Guitar

Gibson is known worldwide for producing classic models in every major style of fretted instrument, including acoustic and electric guitars, mandolins and banjos. Gibson’s digital guitar represents the biggest advance in electric guitar design in more than 70 years. Founded in 1894 in Kalamazoo, Mich., and headquartered in Nashville, Tenn. since 1984, Gibson Guitar Corp.’s family of brands includes Epiphone, Dobro, Valley Arts, Kramer, Steinberger, Oberheim, Tobias, Slingerland, Maestro, Take Anywhere Technology, Echoplex, Electar, Flatiron, Gibson Baldwin Music Education, Baldwin, Chickering, J& C Fischer, Hamilton, Sunshine and Wurlitzer. For more information on Gibson Guitar go to www.gibson.com or www.gibson.com/press

About Agent Provocateur

Agent Provocateur opened in Soho in 1994 founded by Serena Rees and Joseph Corré. Introducing a variety of styles, colours and fabrics the response was both exceptional and overwhelming. Over a decade later Agent Provocateur continue to reign as the most sought after lingerie brand, with infamous creative marketing projects working with some of the sexiest ladies in the world: Kylie Minogue, Dita Von Teese and Kate Moss to name a few. With additional award winning lines in beauty, books, shoes and accessories Agent Provocateur continue to expand. There are currently 25 stores worldwide including boutiques in USA, Moscow, Dubai, Berlin, Hong Kong and Paris with further openings due throughout 2007.
 
For further information please contact:

Gibson Guitar
Jeremy Singer – UK PR Manager
Jeremy.singer@gibson.com
020 7167 2144
www.gibson.com


Suki Hitchcock
Suki.Hitchcock@agentprovocateur.com
0207 927 6998