The 2010 Latin Alternative Music Conference will take over New York City July 6-10, putting the spotlight on Latin rock, funk, hip-hop, punk, electronic and other genres. The conference will feature performances from bands like Los Angeles’ genre-combining Ozomatli and Spanish indie rockers Los Punsetes along with panel discussions about the future of digital media and Latin music in film and television.

Once again, The Mayor’s Office of New York City has named July 4-11 “Latin Alternative Week,” in honor of the event.  “The Latin Alternative Music Conference brings thousands of people together to celebrate talented Hispanic musicians every year,” Mayor Michael Bloomberg said in a statement.

For more information about the festival, visit

2010 Latin Alternative Music Conference schedule of events:

Wednesday, July 7

LAMC/Central Park SummerStage Show – Rumsey Playfield

Performances by Tijuana electronica stars Nortec Collective Presents: Bostich+Fussible, Spain’s experimentalist El Guincho and Chilean hip-hop star Ana Tijoux.
LAMC Indie Showcase – The Mercury Lounge

Performances by Spanish indie rockers Los Punsetes, Los Angeles’ genre-blenders Maleco Collective, New York’s psychedelic afrobeat group Chico Mann, Mexico City’s pop-folk band Furland, and Mexican experimental 5-piece San Pascualito Rey.

Thursday, July 8

LAMC Panel @ Roosevelt Hotel: The Future of Digital Music; Sobre Las Nubes: Cloud Streaming and Other New Technologies

A conversation with Rich Masio (IODA), John Simson (SoundExchange), Chris Phenner (Thumbplay), Marti Cuevas (Premium Latin Music - Aventura, etc.), Pepe Mogt (Nortec Collective), Abe Velez (LimeWire Store), Juan Paz (Music Ally - London) and Jason Sigal (Free Music Archive / WFMU).

LAMC Panel @ Roosevelt Hotel: From Colombia to Coachella, Mexico City to Tokyo: Latin Alternative‘s Global Rise in the Touring Market

A conversation with Laura Quinlan (The Rhythm Foundation - Miami), Michel Vega (William Morris Endeavor), Andy Wood (Como No! - London), Erika Elliott (City Parks Foundation / Central Park SummerStage), Fabrizio “Mopri” Onetto (HOME Artists) and Todd Patrick (MtyMx Fest / Todd P NYC).

LAMC Acoustic Showcase – Le Poisson Rouge
Enjoy the sounds of an intimate evening of acoustic performances by Los Punsetes, Sol Okarina, Alex Cuba, La Bien Querida, San Pascualito Rey, The Pinker Tones, Furland, Locos Por Juana and Jumbo.
LAMC Showcase – El Museo del Barrio
Celebrate two of New York City’s own – electro-acoustic groove collective Pacha Massive and ska rockers King Chango – at the premiere cultural institution El Museo del Barrio.
LAMC Showcase - Bowery Ballroom
Performances by Mexico’s glam rockers Moderatto, Panamanian hip-hop/reggae group Los Rakas, Spanish indie pop sensation La Bien Querida, Mexico’s electronica innovator Mexican Institute of Sound, Orishas rapper Afro Cuban Punk and Colombian beatmaker Isa GT.

Friday, July 9

LAMC Panel @ Roosevelt Hotel: The Music Biz is Dead! Long Live the Music Industry! A Non-Violent Debate of the Role of Labels, Publishers, Managers & Booking Agents and How to Build Your Team
A conversation with Mark Davyd (The Pinker Tones), Amy Blackman (CookmanMGMT), Jessica Roffe (BMI), Juan Balbi (Entertainmex - Café Tacuba, Maldita Vecindad, etc), Camilo Lara (Mexican Institute of Sound / EMI Mexico), Michael Galbe (Unfiltered Records) and Kris Krajewski (Bond Music Group - Moby, etc.).
LAMC Panel @ Roosevelt Hotel: “Big Love” From the Licensing “Entourage”: The Explosion of Latin Alternative Music in Television, Film & Games

A conversation with Juan Alfonso (ESPN Deportes), Michael Nieves (Sugaroo!), Ron Moss (Rondor Music / Universal Music Publishing), Randy Frisch (LoveCat Music), Michael Hill (Music Supervisor - “Nurse Jackie”, “Bored To Death,” etc), Robert Filomena (MuuseMe), Lauriana Zuluaga (Sony Music Entertainment) and Josh Rabinowitz (Grey Worldwide).
LAMC Panel @ Roosevelt Hotel: Cutting Through the Clutter: Opportunities In an Ever-Fragmented Music and Media Landscape
A conversation with Blake Zidell (Blake Zidell & Associates), Andrew Herrera (Remezcla), Sujan Hong-Raphael (eMusic), Julianne Escobedo Shepherd (The FADER), Jose Tillan (MTV Tr3s), Monica Herrera (Billboard), Eliot Van Buskirk (Wired) and Adam Shore (The Daily Swarm).
LAMC/Celebrate Brooklyn Show – Prospect Park Bandshell
Enjoy the outdoors under the stars in Brooklyn with LAMC and Celebrate Brooklyn featuring performances by Los Angeles’ culture mashers Ozomatli, Argentine reggae icon Fidel Nadal and Monterrey’s extraordinaire DJ/producer Toy Selectah.

Saturday, July 10

LAMC/Central Park SummerStage Show - Rumsey Playfield
An afternoon of sunshine in the park and música by Austin’s psychedelic groovesters Ocote Soul Sounds, Barcelona’s electro indie pop sensations The Pinker Tones and Mexican rock pioneers Maldita Vecindad.