This weekend, as the Pittsburgh Steelers and Green Bay Packers prepare to do battle for pro football’s ultimate prize, Epiphone will be right at the heart of the country’s biggest Super Bowl party. Rolling in on the legendary Gibson Tour Bus, the Epiphone crew will hold court at the Fort Worth Stockyards for ESPN’s “Next” event, featuring Detroit’s baddest bad boy, Kid Rock.

ESPN The Magazine’s “Next” event will take over the River Ranch in Fort Worth on Friday, February 4. The private, V.I.P. event will feature a special performance by Kid Rock, with DJ sets by Rev Run and DJ Ruckus. Handling red carpet V.I.P. tent interviews for the night will be Snoop Dogg and Nelly. The event celebrates the magazine’s “Next” issue and showcases what’s “next” in sports, technology, lifestyle, and, of course, what’s “next” from ESPN.

On Saturday, February 5, the “Next” Ranch will host a tailgate session open to the public, including an open-to-the-public panel of Super Bowl-winning quarterbacks, including Joe Montana, Doug Williams and Kurt Warner at 2 p.m. CT.

Other guests scheduled to appear are Nicki Minaj, Miles Austin (Dallas Cowboys), Adrien Brody, Chris Brown, Ahmad Bradshaw (New York Giants), Coco Crisp (Oakland A’s), Chad Ochocinco (Cincinnati Bengals), Chanel Iman, Dane Cook, Terrell Owens (Cincinnati Bengals), Bridget Hall, Jermaine Dupri, Braylon Edwards (New York Jets), Omar Epps, Joe Flacco (Baltimore Ravens), Nick Folk (New York Jets), Cole Hauser, Jesse Metcalfe, Santonio Holmes (New York Jets), Ludacris, Nick Mangold (NY Jets), Tony Romo (Dallas Cowboys), Tracy Morgan, Serena Williams, T-Pain and others.