Art Basel Miami 2010 has come and gone, but not without the launch of Art Assault, a creative collaboration between Gibson and Kramer Guitars, Outta My Mind Creations and Mai Hiro, which serves to bring together art with music in exciting new ways. The event took place December 3-5, with a spotlight on electric guitars and designer toys.

The incredible artists included Michael Lau, Nakanari, Pete Fowler, Christian Jacobs (Yo Gabba Gabba), 123 Klan, Matt Waldman (Nooka), Camilla d’Errico, Ashley Wood, Long Vo, Lebo, and Oscar-winning actor/artist Jeff Bridges. Each went beyond conventional designs and created truly unique works of art that were displayed in the Gibson Showroom located in the heart of Miami’s Design District.

The support of Kidrobot and Kuso Vinyl helped instill the show with the designer toy vibe that the creators had found vital to portray, while Tito’s Handmade Vodka, Monster Energy and Bento CafĂ© instilled fans with spirits, energy, and sushi. Many visitors took in the visual and aural stimulus produced by the work, whether it was from the Kramer Assault 220FR guitars, the Kidrobot 20” Dunny Superband “performing live” on a miniature stage, rocking out to the live band and DJ Aba or trading Dunnys and other giveaways provided by Kidrobot and Juxtapoz magazine.  

Art Assault is on the brink of a tour, reaching multiple cities in the United States, and potentially around the globe, with new artwork being added to each stop, and the proceeds of the custom painted toys and guitars going to benefit the Gibson Foundation.


Photo Credits: Blue Motion, Mike Begonia, mikeyriot, Julius Mayo Jr. and Carlos Fabrizio