Coldplay’s New Dueling “Viva La Vida” Vids

Jerry McCulley | 08.07.2008

Bolstered by its refined sound and renewed energy, Coldplay’s Viva La Vida album has topped the charts in a staggering 36 countries, confirming the U.K. group’s status as one of the era’s great rock bands. Now the title track that became the first Coldplay song to top both the British and American charts has been treated to two new videos by directors Hype Williams and legendary image maker Anton Corbijn. Williams’ vision amplifies on images already familiar from the band’s ubiquitous iTunes spot, while Corbijn’s “official alternative” version offers up a more traditionally cinematic take, featuring band leader Chris Martin as sightseeing royalty as captured via the Dutch director’s ever playful ways with film stock.



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