| | The Player X-press | August 3, 2004 | |
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| | I Just Wanna Fly
Song Airlines, Delta's new low-fare, high-style air service, celebrated 50 years of rock and roll with Epiphone in NYC on July 27th. With a special performance of his hit song "Fly," Sugar Ray kicked off the airline's September promotion, which guarantees gifts to customers who purchase roundtrip tickets on flysong.com between August 1 and 12, for travel Sept. 7 to Oct. 6. One of three premium gifts, including an Epiphone Les Paul Junior (Special II, will be awarded after travel. All the gifts are all themed around 50 years of rock. After their performance, members of Sugar Ray helped Gibson distribute Epi LP Juniors, to more than 20 teenagers from the New York City Department of Children's Services foster care system.
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Carlos Santana plays a Les Paul Custom while John McLaughlin plays an ES-175.
| | Santana and McLaughlin make Musique with Gibsons
Gibson was there in France, on the set of "Traffic Musique," providing the guitars for two legendary players, Carlos Santana and John McLaughlin. Santana played a Les Paul Custom and McLaughlin played an ES-175, while a Dove Artist Cutaway was standing by for any acoustic needs. "Traffic Musique," a monthly show, is France's most important live music TV show.
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 | | MASE, LC-1, MTV, VH1, NYC Translated, that means recording artist MASE stopped by the MTV Networks in New York to sign an LC-1 Cascade for MTV Radio & VH1 Radio to auction off for VH1 Save the Music later this year. Rapper MASE has collaborated with Kanye West for a remix of Kanye's "Jesus Walks," which is due out soon, and is rumored to be joining Kanye on Usher's "Truth" tour this summer. Gibson has been a longtime supporter of Save the Music, donating several instruments every year to the program.
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| | Ilegales Spanish band Ilegales hung out at the Gibson/Baldwin showroom in NYC last Friday, checking out a J-200 Vine and showing off a new Les Paul in preparation for their show at The Roxy in New Jersey on July 17. Jorge Martinez, lead singer and guitar player for Ilegales, picked up a Les Paul Supreme for the show, which was recorded for a DVD that will be released in 2005, called Ilegales: La Historia.
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| | Say anything but "cheese"
Facial twists and contortions during fits of musical ecstasy make guitarists as fun to watch as they are to hear. Now Guitar XPress is elevating this endearing element of guitar playing to a competitive level with a national contest to see who has the best "Guitar Face." A celebrity panel, including Dick Dale, Roger McGuinn and J.J. French of Twisted Sister, will judge the entries and award the grand prize of a Les Paul Black Beauty and an Epiphone hard case.
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| | Look for Gibson on the Ozzfest bus
On the outside of the bus, that is. The MTV/Gibson tour bus will be on the Ozzfest "Band Camp" tour throughout August and into September. Look for us in these cities and points in between:
Aug 3 Albuquerque, NM
Aug 5 Dallas, TX
Aug 7 San Antonio, TX
Aug 10 Kansas City, KA
Aug 12 St. Louis MO
Aug 14 E Troy, MI
Aug 17 Detroit, MI
Aug 19 Cleveland, OH
Aug 21 Chicago, IL
Aug 24 Indianapolis, IN
Aug 26 Camden, NJ
Aug 28 Pittsburgh, PA
Aug 31 Raleigh, NC
Sept 2 Tampa FL
Sept 4 Miami, FL
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| | Don't Knock the Rock
Gibson gets ready for its closeup Aug 12-15 by celebrating the historical rock and roll cinematic roots of Hollywood with the 2nd Annual Don't Knock the Rock, a film and music event held at the Arclight Theatre on Sunset Boulevard in Los Angeles. The festival, which combines film screenings of classic and new films, will embody a rock and roll spirit with musical performances by PJ Harvey and other artists. This year's festival will also honor the '57 Les Paul Jr. and its contributions to rock and roll with clips of major artist performances.
Also included in the Don't Knock the Rock festival is The Minor Threat Teen Band Contest, a battle of the bands for teenage rockers. Epiphone will be awarding two acoustic guitars at the contest, which supports young people in music.
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The Sopranos Vincent Pastore with 5K winner Gene Mitchell.
| | Run, Epi, Run
Epiphone and Nike kicked into gear for Nike's Run Hit Wonder, a 5K/10K race in Central Park on July 22nd. Over 8,000 participants ran to the tunes of A Flock of Seagulls, Tommy Tutone and General Public, as the bands gave live performances along the race course. Epiphone was on hand to present the limited run of "Run Hit Wonder" guitars to 10K winners Dan McGrath and Andrea Haver, and 5K winners Gene and Andrea Mitchell, as well as to the overall winners. The event wrapped up with concert performances by DEVON and Tone-Loc, as well as appearances by Victor Pastori of HBO's "The Sopranos" and Trista and Ryan from "The Bachelorette."
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| | Gibson Rocks
Gibson Guitar is hosting the first "Gibson Rocks" Industry Networking Event, August 19 at the Gibson/Baldwin Showroom in New York. At the quarterly, invite-only affair, Gibson provides the ambience with the showroom's display of signature and custom guitars, Baldwin pianos and Slingerland drums. Industry guests will rock out to sounds from San Diego pop-punks Pensive, Maine singer-songwriter Graham Isaacson and modern rockers Harsh Krieger from Nashville.
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