|NASHVILLE, TENNESSEE, February 20, 2013 -- Gibson today announced that music industry icon Craig Anderton will be joining the company in the role of Executive Vice President, Evangelist to implement a far-reaching program devoted to music education and enjoyment.
Prior to joining Gibson, Anderton was Editor in Chief of Harmony Central. In a long and distinguished career as musician, author, musicologist and innovator, Anderton has played Carnegie Hall, published over two dozen books, and written thousands of articles.
“When Gibson decided to set up a program to spread the joy and fun of making music, the only person we considered was Craig Anderton,” said Gibson CEO Henry Juszkiewicz. “His depth and breadth of knowledge, unquestioned credibility, international outlook, and record of vision and accomplishment that stretches back decades, is quite simply unmatched. He’s a true visionary.”
Over his career, Anderton has toured and recorded with the group Mandrake, wrote the seminal books Electronic Projects for Musicians and Home Recording for Musicians, foretold the rise of electronic dance music back in 1981, consulted for dozens of companies, and has lectured on technology and the arts in 38 states, 10 countries, and in three languages.
“The distinction of being an evangelist for Gibson, not a Gibson evangelist, is important,” said Juszkiewicz. “We value and respect Craig’s objectivity and independence, and we’ve encouraged him to continue immersing himself in the real-world experiences, whether writing, lecturing, or performing, that make him such an outstanding educator.”
Anderton created a mechanically programmable drum machine in 1970, invented multiband distortion, started the first media-rich website devoted exclusively to musicians in 1995 on AOL and co-founded Electronic Musician magazine.
"It was simply unthinkable for me to pass up an opportunity like this," said Anderton. “Gibson has the vision, scope, resources, and commitment to initiate a world-wide effort to make the world a better place through music.”
For More Information Contact:
Vice President Media Creation
615- 871-4500, Ext. 1995
Photo by Paul Haggard
About Gibson Brands:
Gibson Brands, the fastest-growing company in the music and sound industries, was founded in 1894 and is headquartered in Nashville, Tennessee. Gibson Brands is a global leader in musical instruments, consumer electronics, and professional audio, and is dedicated to bringing the finest experiences to consumers by offering exceptional products with world-recognized brands.
Gibson Brands has a portfolio of over 100 well-recognized brand names starting with the #1 guitar brand, Gibson. Other instrument brands include Epiphone, Dobro, Valley Arts, Kramer, Steinberger, Tobias, Slingerland, Maestro, Baldwin, Hamilton, Chickering and Wurlitzer. In professional audio, KRK Systems, TASCAM, Cerwin-Vega, Stanton, and Cakewalk also continue Gibson’s tradition of quality in their respective markets. Consumer electronics brands include Onkyo, Integra, TEAC, and Esoteric.
Gibson Brands recently expanded its reach into consumer markets with the acquisition of Philips' Home Entertainment based in Hong Kong—a company that invented the cassette tape, the CD format, the DVD format and the MP3 format. Under the Philips and Fidelio brand names, Gibson Brands continue to represent the ideal combination of innovation, tradition and a dedication to improving design while maintaining the highest level of craftsmanship.
A global company, Gibson Brands has manufacturing, marketing and research and development centers throughout the world.
All Gibson Brands are dedicated to innovation, prestige and improving the quality of life and music for its customers. Its goal is to provide the most exceptional customer audio products and experiences in the world.
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