FOR IMMEDIATE RELEASE

GIBSON PARTNERS WITH ONE OF INDIA’S LARGEST MUSIC FESTIVALS—BACARDI NH7 WEEKENDER 2011
Monday, November 14, 2011

Gibson Supports the Emerging Music Scene Through Partnership and an Interactive NH7 Gibson Guitar Area at the Festival on November 18-20

Pune, India: Gibson Guitar announced that it will partner with Bacardi NH7 Weekender 2011 which is a multi-genre, multi-stage, first-of-its-kind annual music festival that started in 2010. In just one year, Bacardi NH7 Weekender has become the most anticipated music festival in the country.

Gibson Guitar Chairman and CEO Henry Juszkiewicz says, "Gibson Guitar has been working with artists and musicians in India since 2007. We see this partnership as a natural progression to supporting the emerging contemporary music scene."

The Gibson Booth at the festival will be the ideal place for visitors to experience Gibson and Epiphone Guitars. Other activities at the booth include:

  • Attendees can be part of the first Gibson India Video. Gibson will be shooting a crowd-sourced video at the Weekender this year.
  • Visitors can participate in Gibson Listens, which is a program where musicians and guitarists tell us their ideas for new models and can suggest changes and modifications to existing models.
  • Fans can enter the Great Gibson Guitar Giveaway, where one lucky festival-goer will win a Gibson SG. The winner will be announced on the Gibson India Facebook Page.

About the Festival

The Bacardi NH7 Weekender has become the happiest and most anticipated music festival in the country. This year the festival promises 150 artists (over the festival and pre-parties), 75 pre-parties, 6 stages, 17 acres and 3 days of non-stop, unprecedented music and performances including sets by internationally acclaimed musicians, Imogen Heap and Basement Jaxx. The festival is scheduled to take place from the 18th to the 20th of November in Pune. Tickets for Bacardi NH7 Weekender are available on the website: www.nh7.in/weekender. The 3-day ticket is Rs 2,000, the 2-day ticket for the weekend is Rs 1,500 and day passes are Rs 750.

About Only Much Louder

OML delivers ways of working with artists, brands, venues, advertising agencies and event agencies, developing music-themed properties to meet their needs. Its group companies include a booking and artist management agency, production house, digital firm, and publishing. With nine years of experience in the Indian independent music scene, Only Much Louder (OML) is recognized as the most prominent promoter of Indian independent music having produced live music festivals such as Bacardi NH7 Weekender (2010), Eristoff Invasion (2011) and Big Chill (2007) in India and having promoted some of the most significant Indian indie acts such as Pentagram, Shaa'ir + Func, Raghu Dixit and Swarathma. Visit www.oml.in for more information.

About NH7

NH7 is a division of Only Much Louder and is a web based platform that gives fans a unique way to explore music from India and around the world. The site provides days of (free) streaming music, profiles and discographies of over 200 artists, top-notch editorial content updated daily, exhaustive gig listings from around the country and a robust online store.

About Gibson Brands:

Gibson Brands, the fastest-growing company in the music and sound industries, was founded in 1894 and is headquartered in Nashville, Tennessee. Gibson Brands is a global leader in musical instruments, consumer electronics, and professional audio, and is dedicated to bringing the finest experiences to consumers by offering exceptional products with world-recognized brands.

Gibson Brands has a portfolio of over 100 well-recognized brand names starting with the #1 guitar brand, Gibson. Other instrument brands include Epiphone, Dobro, Valley Arts, Kramer, Steinberger, Tobias, Slingerland, Maestro, Baldwin, Hamilton, Chickering and Wurlitzer. In professional audio, KRK Systems, TASCAM, Cerwin-Vega, Stanton, and Cakewalk also continue Gibson’s tradition of quality in their respective markets. Consumer electronics brands include Onkyo, Integra, TEAC, and Esoteric.

Gibson Brands recently expanded its reach into consumer markets with the acquisition of Philips' Home Entertainment based in Hong Kong—a company that invented the cassette tape, the CD format, the DVD format and the MP3 format. Under the Philips and Fidelio brand names, Gibson Brands continue to represent the ideal combination of innovation, tradition and a dedication to improving design while maintaining the highest level of craftsmanship.

A global company, Gibson Brands has manufacturing, marketing and research and development centers throughout the world.

All Gibson Brands are dedicated to innovation, prestige and improving the quality of life and music for its customers. Its goal is to provide the most exceptional customer audio products and experiences in the world.

Contacts:

Maureen O’Connor/Eileen Thompson-Ray/Joe Schneider
Rogers & Cowan
310-854-8116/310-854-8137/310-854-8140
moconnor@rogersandcowan.com        
ethompson-ray@rogersandcowan.com
jschneider@rogersandcowan.com