FOR IMMEDIATE RELEASE

GIBSON GUITAR ANNOUNCES LAUNCH OF THE GIBSON LES PAUL ROBOT LP STUDIO LTD. AND GIBSON ROBOT SG SPECIAL LTD. MODELS
Monday, April 07, 2008
Musical Giant Releases Limited Edition Models to Meet Huge Worldwide Demand

FOR IMMEDIATE RELEASE:

Nashville, Tennessee....April 7, 2008
....Gibson Guitar, the world's premier musical instrument manufacturer and leader in music technology announced a limited edition offering of the new Gibson Robot Les Paul Studio and Robot SG Special after huge demand from worldwide fans and musicians. The demand, stemming from the release of the first Gibson Robot Guitar model in December of 2007, offers fans a chance to own one of the most sought after and innovative musical products ever to be introduced.

Guitarists worldwide have demanded another opportunity to own this revolutionary self-tuning guitar and Gibson USA has offered the opportunity through the introduction of the two new models. The debut of the Gibson Robot guitar in late 2007 was the most anticipated and talked about guitar launch of its time. The Limited Edition Robot Guitar was available in stores on a Friday and were sold out on Monday. As a result of the immediate sale, thousands demanded another opportunity for a Gibson Robot guitar model using the amazing self-tuning robotic technology. In answer to the public demand, Gibson is now offering the Gibson Robot LP Studio Ltd. from Gibson USA. The model features a performance safeguard which secures the cord into the guitar and all the power and tone of a traditional Les Paul. The model features the Robot automatic tuning and is available for a limited time and in limited quantity in Purple Metallic finish. MSRP is $3,999 USD.

Also being introduced is the Gibson Robot SG Special Ltd. The debut of the SG model comes on the heels of repeated demand from guitarists for a model sporting the SG style with the robotic self-tuning technology. The model features a performance safeguarding Neutrik Jak which secures the cord into the guitar and offers classic styling, performance and power of a legendary SG. The Gibson Robot SG Special Ltd. model is also offered for a limited time and in a limited quantity in Purple Metallic finish. MSRP is $3,599. High res images for press of both models are available at www.gibson.com/press. A list of select dealers is available at www.gibson.com/robotguitar/.

Check out the Robot Guitar microsite here!

Check out the Gibson USA Robot guitar product page for the Robot Les Paul and the Robot SG.

About Gibson Brands:

Gibson Brands, the fastest-growing company in the music and sound industries, was founded in 1894 and is headquartered in Nashville, Tennessee. Gibson Brands is a global leader in musical instruments, consumer electronics, and professional audio, and is dedicated to bringing the finest experiences to consumers by offering exceptional products with world-recognized brands.

Gibson Brands has a portfolio of over 100 well-recognized brand names starting with the #1 guitar brand, Gibson. Other instrument brands include Epiphone, Dobro, Valley Arts, Kramer, Steinberger, Tobias, Slingerland, Maestro, Baldwin, Hamilton, Chickering and Wurlitzer. In professional audio, KRK Systems, TASCAM, Cerwin-Vega, Stanton, and Cakewalk also continue Gibson’s tradition of quality in their respective markets. Consumer electronics brands include Onkyo, Integra, TEAC, and Esoteric.

Gibson Brands recently expanded its reach into consumer markets with the acquisition of Philips' Home Entertainment based in Hong Kong—a company that invented the cassette tape, the CD format, the DVD format and the MP3 format. Under the Philips and Fidelio brand names, Gibson Brands continue to represent the ideal combination of innovation, tradition and a dedication to improving design while maintaining the highest level of craftsmanship.

A global company, Gibson Brands has manufacturing, marketing and research and development centers throughout the world.

All Gibson Brands are dedicated to innovation, prestige and improving the quality of life and music for its customers. Its goal is to provide the most exceptional customer audio products and experiences in the world.

Contacts:

Maureen O’Connor/Eileen Thompson-Ray/Joe Schneider
Rogers & Cowan
310-854-8116/310-854-8137/310-854-8140
moconnor@rogersandcowan.com        
ethompson-ray@rogersandcowan.com
jschneider@rogersandcowan.com