| Gibson Guitar Teams with Microsoft, Intel and Cakewalk in Launch of Gibson Digital Guitar Caroline Galloway - Wednesday, January 04, 2006 |
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Daily Demonstrations Scheduled at Gibson Booth CP1 and the Intel/Cakewalk Studio@Home Booth 72052 at CES 2006 FOR IMMEDIATE RELEASE….Nashville, Gibson’s Les Paul HD6X-Pro utilizes a new technology called Media-accelerated Global Information Carrier, or MaGIC. This technology, developed by Gibson Labs, enables devices to carry multiple channels of high-fidelity audio over a standard Ethernet network connection. By leveraging widely accepted technology such as Ethernet, Gibson Guitar is assured continued advancements in bandwidth and reductions in cost – all over the same ubiquitous cable and connector. “Gibson recognized the capabilities and benefits the pervasive Ethernet networking environment can bring to the musical instrument market” said Henry Juszkiewicz, Chairman and CEO of Gibson Guitar. “Applying MaGIC to the guitar represents the first innovation to this market in more than 70 years. Gibson will continue to invest in MaGIC technology as the basis for high-quality, secure, and open transportation of digital media for consumer electronics and professional audio markets as well.” By working with industry leaders such as Microsoft, Inteland Cakewalk, musicians will experience the next generation of home and studio-based music creation. Experience the power of Digital Music Creation live at the Gibson tent or at the Intel Studio@Home booth at CES. There will be daily performances by Gibson’s own Bart Walsh at each location. Gibson is known worldwide for producing classic models in every major style of fretted instrument, including acoustic and electric guitars, mandolins and banjos. Gibson’s digital guitar represents the biggest advance in electric guitar design in more than 70 years. Founded in 1894 in CONTACTS: Jason Padgitt |
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