Gibson Baldwin Music Education, a new division of Gibson Guitar dedicated to supporting music education by offering new lines of affordable instruments with a portion of proceeds going to music education foundations, will exhibit at the Gibson Guitar booth CP1 at CES, January 5-8, 2006. By focusing on the production and delivery of quality, entry-level guitars, amps, and accessories to retail giants Best Buy, Circuit City, Kmart, Meijer, Target, and Toys “R” Us, the division focuses on servicing beginning players and early music students. The Gibson Baldwin Music Education family of brands includes Maestro, Epoch, Spirit, Talent, Savant, and Signature. Instruments include electric and acoustic guitars, bass guitars, woodwinds, horns, and percussion instruments. GBME also offers amplifiers and a full line of Gibson-branded accessories.
 
“The Gibson Guitar and Baldwin Piano companies were founded by music educators, and our new GBME division will continue our century-plus tradition of supporting music education,” said Gibson Chairman and CEO Henry Juszkiewicz. “Gibson is committed to telling students about the many rewards of playing music, and is very pleased to offer such high quality, affordable instruments to beginning music students.”

Beneficiaries of GBME will include the Grammy Foundation, the National Foundation for the Advancement of the Arts (NFAA), the National Association of Music Educators (MENC), Music Teachers National Association (MTNA), and the VH1 Save the Music Foundation. Each beneficiary will partner with GBME in marketing and promotions and will be involved in special events throughout the year.

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