GIBSON GUITAR ROCKS CES 2006

MUSIC GIANT TO SHOWCASE GIBSON TECHNOLOGY INCLUDING:

GIBSON DIGITAL GUITAR, THE WURLITZER DIGITAL JUKEBOX, GIBSON HOME THEATRE SYSTEM, GUITAR HERO VIDEO GAME AND MORE

LIVE MUSIC HIGHLIGHTS INCLUDE LEGENDARY ELVIS GUITARIST, SCOTTY MOORE AND BLUES ROCK POWERHOUSE GEORGE THOROGOOD AND THE DESTROYERS

NASHVILLE - The iconic American company that brought the world the famous “Les Paul” electric guitar in 1952 is showcasing several other exciting innovations at CES 2006.  As part of the company’s aggressive commitment to digital technology, Gibson will present and demo several of their latest offerings including the Gibson Digital Guitar, Wurlitzer Digital Jukebox, Gibson Home Theatre System and the “Guitar Hero” video game.

"Music is at the core of people’s passions and desires.  It has been my goal to consistently deliver excellence in all of our existing products, while exploring and expanding technology for ways to further maximize the benefit to the music consumer," said Henry Juszkiewicz, chairman and CEO of Gibson Guitar Corp.  “There is a lot to be excited about in this arena and Gibson is leading the way.”

As part of the CES excitement, Gibson is presenting live performances throughout the week in their private 7,000 square foot showcase space, including a special appearance by legendary Elvis guitarist, Scotty Moore as part of an Elvis Presley birthday celebration on Saturday, Jan. 7 at 6:30 p.m.  Elvis, who was a devoted Gibson player, would have turned 71 on Jan. 8, 2006. Additionally, Gibson Guitar will present two nights of a headlining performance by rock-blues guitarist, George Thorogood, beginning Friday, Jan. 6 at 7 p.m. and again on Sat., Jan. 7 at 7 p.m. when he will be joined on stage by Moore. Daily entertainment also includes The Kevin Maney band, Jaggedy Ann and rising Sony country music artist Jace Everett.

Gibson’s location for CES 2006 is Central Plaza 1, outside the main entrance of the Las Vegas Convention Center.

Gibson is known worldwide for producing classic models in every major style of fretted instrument, including acoustic and electric guitars, mandolins and banjos. Gibson’s digital guitar represents the biggest advance in electric guitar design in more than 70 years. Founded in 1894 in Kalamazoo, Mich., and headquartered in Nashville, Tenn. since 1984, Gibson Guitar Corp.’s family of brands now includes Epiphone, Dobro, Valley Arts, Kramer, Steinberger, Tobias, Slingerland, Maestro, Baldwin, Hamilton and Wurlitzer

For more information:                 www.gibson.com

High-res photos & news: www.gibson.com/press

GIBSON @ CES:           CES 2006   -  Location CP1, Central Plaza 1, Outside Main Entrance

                                    Las Vegas Convention Center – Las Vegas, NV

MEDIA CONTACTS:

Caroline Galloway                                              Jason Padgitt

GIBSON                                                            ROGERS & COWAN

440-338-3469 ph.                                               310-854-8140 ph.

caroline.galloway@gibson.com                           jpadgitt@rogersandcowan.com