MEDIA ALERT
FOR IMMEDIATE RELEASE
GRACELAND TUNES UP TO KICK OFF ELVIS WEEK 2005
ULTIMATE ELVIS SOUVINER NOW AVAILABLE AT GRACELAND FOR $14,500
MEMPHIS, TN - Monday, August 8th marks the beginning of Elvis Week at Graceland in Memphis. On this day the most expensive souvenir available at Graceland will be tuned up in preparation for the arrival of thousands of fans from all corners of the globe.
A first-ever custom Elvis Baldwin piano will be tuned at 10AM on August 8th in the Gallery Elvis gift shop at Graceland Plaza by a certified piano tuner from the Baldwin plant in Truman, Arkansas.
The Elvis Presley Signature model incorporates the motif from the gates of Graceland home in the artwork on the upper frame of the piano. The Elvis model is being produced in a limited run of only 25 instruments at a cost of $14,500 each.
This exclusive model is a Baldwin 243 vertical piano in ebony with a mirrored upper frame and blue suede on the top of the lid and music shelf. The gates of Graceland - with the instantly recognizable music staff - are etched into the upper frame, which is sure to be a hit with Elvis fans everywhere. Presley's signature appears on the right side of the music shelf accompanied by his famous motto, the initials "TCB" (Taking Care of Business) above the key slip.
EPE Director or Merchandise Danny Hiltenbrand will be on hand for interviews about this and other new Elvis products available to fans that visit Graceland and those who buy online at www.shopelvis.com.
EPE Media Coordinator Kevin Kern will also be present for Elvis Week information and sound bites.
Elvis Week 05 runs through August 16. For additional information visit elvis.com
Elvis Presley Enterprises is based in Memphis, with additional offices in Los Angeles. In addition to Graceland and its related attractions in Memphis, including the Heartbreak Hotel, EPE is aggressively involved in a worldwide licensing program, merchandising, music publishing, and television, film, video and internet projects. EPE is a wholly owned subsidiary of CKX, Inc., a publicly traded company listed on the Nasdaq National Market System (NMS) under the ticker symbol CKXE. For more information on EPE and Graceland, visit elvis.com.
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