| Universal Amphitheatre Becomes Gibson Amphitheatre - Monday, April 04, 2005 |
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UNIVERSAL AMPHITHEATRE BECOMES GIBSON AMPHITHEATRE THROUGH EXCLUSIVE, STRATEGIC PARTNERSHIP BETWEEN GIBSON GUITAR, UNIVERSAL STUDIOS AND HOUSE OF BLUES® PARTNERSHIPJOINS ENTERTAINMENT ICONS IN MAJOR NAMING RIGHTS DEAL The famous amphitheatre, renowned as a prestigious venue for contemporary music among performers and fans since 1972, will now boast one of the most celebrated names in the musical instrument industry. Known as one of the most prestigious brands in American history, Gibson Guitar Corp. is best known for producing the world’s highest quality instruments. Universal Studios Partnerships represented Universal Studios in the 10 year deal with Gibson Guitar. The ambitious agreement with Universal Studios and House of Blues Concerts underlines Gibson’s strategy for a global marketing profile through creative alliances with “best of class” entertainment partners. Gibson’s goal for music entertainment leadership, concentrated in major music markets worldwide, is nowhere more important than in the highly influential “Virtually every star in every musical genre has played the Universal Amphitheatre at some point and virtually every single musical star of today and yesterday has made magical music with Gibson Guitar,” said Henry Juszkiewicz, Chairman and CEO of Gibson Guitar Corp. “The partnership and musical history of our entertainment icons made perfect sense to take to the next level.” “We couldn’t have found a better brand with which to partner – Gibson is about prestige and a rich musical legacy and the amphitheatre is the premiere LA concert venue, and has been for over 30 years,” said Stephanie Sperber, Executive Vice President, Universal Studios Partnerships. “We’re looking forward to integrating Gibson’s brand imagery and content into the amphitheatre space and feel it will enrich the consumer experience.” As part of the 10 year deal, Gibson Guitar will participate in on-site enhancements to the amphitheatre including an exclusive new skybox, logo integrations and design work, uniform branding for all employees and additional visuals for the Universal Studios Backlot tram tour. Spectacular lighting treatments and guitar silhouettes are also being planned to complement the outdoor atmosphere. A joint marketing plan has been activated to include broadcast, print, internet, ticketing, special events, publicity, promotional support and concert promotions in conjunction with the House of Blues team. House of Blues Concerts exclusively books more than 100 shows a year at the amphitheatre and will partner with Gibson Guitar on a select number of special events annually. The venue has showcased superstar performers from every genre of music. The amphitheatre provided Madonna a stage for her “As the definitive live music brand, House of Blues looks forward to providing a platform for Gibson Guitar,” said Alex Hodges, Executive Vice President, House of Blues Concerts. “By embarking on this venture with Gibson, a luminary in the music world, we will be able to craft an unparalleled live music experience for the artists and millions of guests who will enjoy the Gibson Amphitheatre in the future.” Other enhancements throughout the amphitheatre will include an official ABOUT GIBSON GUITAR Gibson is known worldwide for producing classic models in every major style of fretted instrument, including acoustic and electric guitars, mandolins and banjos. Gibson’s digital guitar represents the biggest advance in electric guitar design in over 70 years. Founded in 1894 in www.gibson.com or www.gibson.com/press. ABOUT UNIVERSAL STUDIOS Universal Studios Partnerships (USP) oversees strategic corporate alliances and all theatrical and home entertainment promotions for Universal Studios. USP services the needs of both Universal Studios internal business units and its external partners. The structure includes an account management function that serves as a single, consistent point of contact for all brands. Universal Citywalk is a unique dining and shopping promenade adjacent to Universal Studios Hollywood featuring 65 entertainment-themed restaurants, clubs, shops and movie theaters. Universal Studios Hollywood (www.universalstudioshollywood.com) is a unit of Universal Parks & Resorts, a division of Universal Studios (www.universalstudios.com), Universal Studios is part of NBC Universal. NBC Universal is one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Formed in May 2004 through the combining of NBC and Vivendi Universal Entertainment, NBC Universal owns and operates the No. 1 television network, the fastest-growing Spanish language network, a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBC Universal is 80%-owned by General Electric, with 20% controlled by Vivendi Universal. ABOUT HOUSE OF BLUES ENTERTAINMENT, INC. HOB Entertainment Inc, a
QUALITY PRESTIGE INNOVATION Contacts: Jason Padgitt Maureen O’Connor Rogers & Cowan (310) 854-8116 moconnor@rogersandcowan.com Liz Smith House of Blues (323) 769-6507 lsmith@hob.com |
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