Gibson Guitar Hosts TechKnow Overload College Tour Luncheon at CES Show 2005

Highlights, New Tour  Schedule and Live Performances To Be Announced

FOR IMMEDIATE RELEASE…Las Vegas, Nevada….January 4, 2004

Gibson Guitar, the world’s premiere musical instrument manufacturer, will host a luncheon on Saturday, January 8^th, 2005 at the CES International Show in Las Vegas. Gibson Guitar’s booth (CP1) will play host to CEA’s own Dan Cole and Chris Amos in a presentation for all current and potential new sponsors of the TKO (TechKnow Overload) College Tour 2005. Opportunities for the tour and past research will be discussed.

The program will begin at 12Noon with welcoming announcements by the CEA.

Following comments and  review by Cole and Amos, a highlight video will be shown from the TKO Tour 2004.Also scheduled to speak, Henry Juszkiewicz, Chairman and CEO of Gibson Guitar, will share his insight on what partnering with the CEA and the TKO Tour did for the Gibson organization along with partnering goals for 2005.

A special live acoustic performance by emerging star Hodges Taylor followed by a special appearance by legendary musician Ike Turner and his wife, Audrey Madison will be part of the luncheon’s schedule. Nick Sterling, a teen rock-n-roll sensation will also perform for attendees. Press may register to attend by sending an email to contacts below, emailing directly to tkotour@ce.org  or calling for further information.

Founded in 1894 in Kalamazoo, MI, and headquartered in Nashville since 1984, Gibson is known worldwide for producing classic models in every major style of fretted instrument, including acoustic and electric guitars, mandolins and banjos. Gibson’s digital guitar represents the biggest advance in electric guitar design in over 70 years.  Gibson Guitar Corp.’s family of brands now includes Epiphone, Dobro, Kramer, Steinberger, Tobias, Slingerland, Maestro, Baldwin, Hamilton, Chickering and Wurlitzer. Visit Gibson’s website at www.gibson.com.

CONTACTS:
Caroline Galloway  GIBSON 440-338-3469  caroline.galloway@gibson.com

Walter Carter          GIBSON 615-871-4500  walter.carter@gibson.com

Jason Padgitt           ROGERS & COWAN jpadgitt@rogersandcowan.com

QUALITY    PRESTIGE   INNOVATION