GIBSON GUITAR SOLIDIFIES BRAND IDENTITY WITH NEW LOGO CAMPAIGN

Musical Giant Broadens Brand with Unified Divisional Logos and Upcoming Holiday Campaign

FOR IMMEDIATE RELEASE….Nashville, Tennessee…November 3, 2004…Musical giant Gibson Guitar has taken a significant step in enhancing its brand identity by announcing a unified logo campaign throughout the company. The extension of its current strong brand recognition further unifies all divisions by combining all marketing to reflect the Gibson name through direct and multi-media uses.

”The Gibson name has always been synonymous with quality, prestige and innovation,” said Henry Juszkiewicz Chairman and CEO. “With the new logo campaign our look and brand will have more unified global reach and a familiarity to consumers throughout every division.”

The new look and feel of the Gibson logo brands can be found at www.gibson.com

Gibson continues to be one of the most highly respected names in the musical instrument world. Gibson brand guitars are fully created and assembled in the U.S.