GIBSON GUITAR HOSTS THE GIBSON LODGE AT THE 2009 SUNDANCE FILM FESTIVAL IN PARK CITY, UTAH JANUARY 16-21, 2009
Caroline Galloway - Monday, January 12, 2009
<em>Featuring Fireside Jam Sessions and Associated Press Portrait Studio for Celebrities</em>

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Los Angeles, California... (Jan 12, 2009) -- Gibson Guitar, the world's premier musical instrument maker and leader in music technology will celebrate their 5th year hosting the official lodge at the Sundance Film Festival in Park City Utah. The Gibson Lodge known for attracting some of the most famous attendees of the festival will once again offer Fireside Jams and an opportunity to promote Music Rising, a campaign founded by U2's The Edge, producer Bob Ezrin and Gibson Guitar Chairman and CEO Henry Juszkiewicz. (www.musicrising.org). Music Rising will once again be the theme of this year's lodge with special visual displays. The campaign has aided over 2,500 musicians and over 50,000 students and parishioners since its launch in 2005. Limited Edition Music Rising Epiphone guitars will be on display for all celebrities to autograph which will later be auctioned off for the charity. Gibson Guitar has also partnered with The Associated Press who will host the celebrity portrait studio for actors in films premiering at Sundance. Publicists are encouraged to schedule the celebrity portrait sessions in advance by calling Susan Katz at Associated Press Images (213) 346-3117 or emailing skatz@ap.org. Associated Press and Gibson Guitar will offer daily news stories and phtoos for press from the host of celebrities attending the official Gibson jam sessions. Attendees will have the opportunity to experience the latest Gibson and Epiphone Guitar models including electric and acoustic models and Gibson and Epiphone amps.

The Gibson Lodge will be open from Friday, Jan. 16 – Wednesday, Jan. 21, 2009. The "By Invitation Only" events will be daytime retreats and a hot spot where celebrity guests and film industry executives can network, rock out, or just kick back and relax. It will be one of the hottest and most exclusive invitations in town! A collection of Gibson guitars will be on hand along with a live back-up band. Gibson will "rock the house" with impromptu jam sessions in the cozy environment on Main Street while AP’s photographers will capture the stars in their most candid moments. Every year, the jam sessions are charged with high energy and will be the place to occupy the celebrities time and provide an escape retreat at one of the most popular spots in town. Celebrities and VIPs will also have exclusive use of the state-of-the-art Gibson Tour Bus which will be used for media interviews and shuttle in Park City. Additional participating gifting sponsors include Daniel Swarovski Eyewear, Caring Bridge, Plantronics, Thiel Audio, LaPerla del Caribe Resort, Swany Gloves, Screamer Hats, Robert Kelly Furniture Gallery, Intermountain Furniture, My Blooming Buds, Top Dog-Castor & Pollux Pet Works, Monster Energy, Hansens, Izze, Drinkin’ Mate, Real Wasabi Nuts and Greens Gourmet Catering.

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Contacts:
Kathy Carpenter, - Carpenter Events & Marketing (310) 406-0704 kathy@carpenterevents.com
Caroline Galloway, Gibson Guitar Corp., (615) 423-4904, caroline.galloway@gibson.com
Maureen O'Connor, Rogers & Cowan, (310) 854-8116, moconnor@rogersandcowan.com

To schedule AP Images sessions contact:
Susan Katzskatz@ap.org (213) 346-3117

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