When Mark Mahoney enters his shop, the eclectic Shamrock Social Club Tattoo on The Sunset Strip in West Hollywood, an inimitable and inviting force fills the room. With a tall, cool demeanor, flawlessly slick-styled hair and ice blue eyes, he is impeccably dressed to the nines. Well mannered, smooth and soft spoken, he's the type of guy that women love and men are drawn to.

With his tools of trade in hand, his exceptional skill and distinctive style are the best. Since embarking on his career in 1977 on the East Coast, he has earned an iconic status amongst his peers and influenced much of the talent in his industry. Tattooing an endless list of personalities, from rappers, movie stars and rock legends to infamous outlaws, artists of every medium and everyone in between. His work is as expansive and sharp as his wit. A lover of all art forms, Mark's style and life philosophy have been influenced and embraced by such underground scenes as low riders, punks, greasers, mods, bikers, choppers, Goths, street gangs, psycho-billy, surfers, pimps, just to name a few.

With a wealth of knowledge of the subcultures that surround his life, his clients trust him not only with permanent artwork on their bodies, but with their minds as well, for Mark Mahoney's life reads more like the Tom Wolfe novel "The Pump House Gang" rather than a tattoo rag magazine.

With the shared interests of such a diverse clientele, the conversations between Mark and his patrons often takes off into eye-popping and jaw-dropping directions. More often than not, a person who is notable for a particular achievement reveals interest in a world we may have never imagined. But what if these conversations took a different shape?

Mark and his clients leave the buzz of the needle behind to embark on a journey to share common interests and educate each other as well as the audience. Watch them explore underground scenes and reveal influences that are significant to whom they are and what brought them to Mark, sealing their voyage with a tattoo.