One June 17, 2010, The Sunset Strip and Gibson Guitar announced the launch of GuitarTown, a public arts project that will feature more than 25 ten-foot tall fiberglass Gibson Les Paul model guitars strategically placed on the legendary Sunset Strip in West Hollywood beginning in August, 2010. The oversized Gibson guitar sculptures will be created by local and nationally acclaimed visual artists and placed along the 1.6-mile Sunset Strip in front of the boulevard’s landmarks and businesses, including the Whisky A Go-Go, The Roxy Theatre and Sunset Marquis.
Each guitar sculpture will celebrate a musician, personality or artist unique to The Sunset Strip’s history and Gibson Guitar.
The project will unite The Sunset Strip’s art, music and business communities and will later raise funds for numerous charitable organizations. GuitarTown Sunset Strip is set to open to the public in mid-August, prior to the third annual Sunset Strip Music Festival (August 26-28).
The Sunset Strip GuitarTown project will also showcase the recently “renovated” Sunset Strip, which is undergoing a beautification project that includes a more pedestrian-friendly experience on the boulevard.
“The Sunset Strip community is excited to host GuitarTown. Not only does it celebrate The Strip’s unique contributions to music and the arts, it will also showcase the accessibility of the boulevard and provide visitors with another reason to get out and explore this legendary destination,” noted Todd Steadman, Executive Director of the Sunset Strip Business Association.
“Like Gibson Guitar, the Sunset Strip is legendary. It’s also responsible for launching the careers of some of the world’s greatest musicians,” said Henry Juszkiewicz, Chairman and CEO of Gibson Guitar. “We are so pleased to be part of the Sunset Strip project and look forward to hosting GuitarTown in what will definitely strike a chord with everyone who visits this famous destination.”
The guitars will complete a "tour" of The Strip and then be sold at a Gala Auction, with all proceeds benefiting nonprofit organizations and charities. Similar projects hosted by Gibson Guitar and Epiphone raised hundreds of thousands of dollars for charity and took place in Nashville, Austin, London, Orlando and Miami. The Sunset Strip GuitarTown project will be administered through the Gibson Foundation, the philanthropic arm of Gibson Guitar Corp., which is dedicated to improving the quality of life through its support of the arts, education, health & welfare and environmental causes.
“GuitarTown is a perfect fit for The Strip. It celebrates the iconic rock heritage while also looking to the future--which includes the Sunset Strip Music Festival coming up in August,” said West Hollywood Councilmember Lindsey Horvath. “We are amped for GuitarTown because it’s also a terrific way to show off the immense improvements we’ve made to The Sunset Strip.”