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 1. Gibson invented the Humbucking Pickup in 1955 2. Gibson Pickups have been hand crafted in the USA since 1935 3. Gibson pioneered the use of Alnico magnets and adjustable pole pieces in pickups 4. Gibson Pickups carry a Limited Lifetime Warranty 5. Gibson Pickups offer a 60-day Customer Satisfaction Guarantee 6. Gibson magnetizes our own magnets to ensure peak performance 7. Gibson Pickups use German nickel silver covers for sonic transparency 8. Gold Gibson pickup covers are 24 karat gold plated for durability and beauty 9. Our machined pole shoes fit snugly to reduce microphone effects 10. We use nickel base plates with threaded holes (not stamped) to provide structural integrity 11. We use maple spacers (not plastic) to reduce unwanted vibrations 12. Our pickups are wax potted against microphonic feedback

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