Micky Dolenz

It has been nearly fifty years since the Beatles conquered America, yet their popularity – and their mystique – remain unrivaled in popular culture. Beatlemania was in full-force Wednesday evening at Gibson Brand’s Beverly Hills Showroom as stars of the stage and screen, as well as music industry swells and a flock of media, came to view never-before-seen photos of the Fab Four.

Attendees were also treated to an eclectic mix of musical icons performing Beatles classics. Brian Wilson kicked the music off by performing snippets from both the Beatles and Beach Boys catalog. He was followed by the band America, Micky Dolenz of the Monkees, and what was easily one of the evening’s finest, albeit surreal, moments when Kris Kristofferson on a Gibson J-45 acoustic guitar performed “Hey Jude.” The crowd went ballistic.

The music world has descended on Southern California this week with both the Grammys and NAMM 2014 taking place just miles apart, and Gibson will have a huge part in all of the festivities. Stay tuned to Gibson’s website, Facebook and Twitter pages for full coverage!