Muse have launched a series of music videos to accompany their single “Dig Down”. Using techniques from the fields of Artificial Intelligence and Machine Learning, the band will create a new lyric video every day for a whole month. Each new film will be available at ai.muse.mu.

The videos feature footage taken from television broadcasts, edited so that the figures onscreen voice the lyrics to “Dig Down”. It’s in addition to the official, more traditional video for “Dig Down”.

MUSE

The videos are created by the Miami-based technology and art collective Branger Briz, who describe themselves as "a full-service digital practice made up of strategists, programmers, artists, and educators bent on articulating contemporary culture."

“AI is so often deployed in a very invisible way,” say the company. “So it was exciting to collaborate on a project with the band that brings it to the fore. We think it's important to have public discourse about the promise and perils of these emerging and incredibly influential technologies and it's great to work with Muse to instigate those conversations.”

Muse – Matt Bellamy, Dominic Howard and Chris Wolstenholme – are currently working on their seventh album. They play live dates across North America and Europe from July 17.

As marketing, the daily muse videos are a great idea. As entertainment? We’ll get back to you on that...