Jack White

A handful of veteran rock artists have cited a seeming decline in the popularity of traditional guitar-based rock in recent years. Not so fast, says Jack White. As reported by Ultimate Classic Rock, White recently told radio station KROQ he sees a new wave of old-school rock rebellion on the horizon.

"Rock and roll needs an injection of some new young blood to really just knock everybody dead right now," he said. "I think it’s brewing and it’s about to happen. And I think that it’s good. Since rock and roll’s inception, every 10 [or] 12 years, there’s a breath of fresh air and a new injection of some sort of what you could I guess call 'punk attitude,' or something like that--a wildness. Things get crazy … for a couple years, and then they kind of get subtle, and then you’ve got to wait for the next wave to come through and get people really excited and screaming about it again."

As head of the Nashville-based Third Man Records record label, White is uniquely positioned to sniff out fresh music trends coming down the pike.

"We see it at Third Man all the time, a lot of young rock and roll acts," he noted. "And I can tell in the last couple years it’s definitely different than it was five years ago. So I can tell something’s about to explode again."