Gibson Brands, CORONET® and Mark Lui Create Diamond Gibson Guitar
Gibson Brands has announced the inaugural collaboration between world-class jewelry designer Aaron Shum, founder of CORONET® and celebrated musician and designer Mark Lui in the design of the truly exquisite “Eden of CORONET®”, a Diamond Gibson Guitar masterpiece. The showpiece was first revealed at Hall 1 of Baselworld 2015, Switzerland and is estimated to be worth USD$2 million with a shot at setting a Guinness World record for “Most Valuable Guitar”.
Chairman and CEO of Gibson Brands, Henry Juszkiewicz stated, “The masterpiece is a joint effort of three distinct brands. The creativity comes from the process of blending ideas and cultures from different industries, which further solidifies Gibson beyond just a guitar brand. All along we’ve been striving to expand our business to different sectors of the consumer market and ‘Eden of CORONET®’ is definitely an important milestone for what we target to achieve.”