Today at CES 2015, Gibson Brands announced its entry into the headphone market. Trainer by Gibson is a new health-focused brand that captures the essence of Gibson’s heritage of innovation, quality, design and technology.

Building on Gibson’s expertise in musical instruments, consumer electronics and audio, Trainer harnesses the power of music to help anybody who cares about fitness reach their potential. Innovative technology, powerful sound quality and contemporary design are at its core.

“Gibson Brands is an innovation powerhouse in the music industry. We have a full portfolio of brands that span every step of the chain, from the musician's hands to the listener's heart,” said Henry Juszkiewicz, chairman and CEO of Gibson. “Trainer by Gibson brings the power of music to motivate and enhance life experiences for fitness enthusiasts in a way that was not possible before this product. The product brings style, safety, convenience and great sound to help people reach their fitness goals.”

The headphones will incorporate innovations never before brought together in one device. Trainer by Gibson has been created in partnership with Usain Bolt, the fastest man alive and six-time Track & Field Olympic Gold medalist, to deliver the ultimate fitness accessory.