As Mexico’s World Cup campaign gets of to a flying start with a victory over France two football anthems, heavily featuring Gibson guitars are helping propel the team to glory in South Africa.

Mexican singer-songwriter Joel Jauregui's heartfelt “Mexicanos al Grito de Futbol" and the more ironic “Esta de la Verde” by Mongol Gol Gol have been played heavily on sportscasts in Mexico and the US Hispanic market.