“Marc the Vet” Abraham with Queen’s Brian May. (Photo by Julia Claxton)

Kicked off in September by Liam Gallagher, PUP AID 2010 was launched with the former Oasis/current Beady Eye frontman offering his support to raise awareness about puppy farming. Now a host of rock legends have followed suit by signing the one-of-a-kind PUP AID Epiphone Casino guitar donated by Epiphone, due to be auctioned at Bonhams on December 15.

Jimmy Page (Led Zeppelin), Keith Richards (Rolling Stones), David Gilmour (Pink Floyd), Eric Clapton, Brian May (Queen), Mick Jones (The Clash), Roger Daltrey (The Who), Paul Weller (The Jam/Style Council) and Gary Moore (Thin Lizzy) have added their invaluable signatures to the PUP AID Epiphone Casino.

The Save-Me campaign, founded by Queen guitarist and animal-lover Brian May to promote decent treatment of animals, said, “Save-Me is supporting Marc the Vet’s important campaign to end the disgraceful Puppy Farming trade. Make sure you don’t support cruelty in irresponsible pet breeding.”

“Marc the Vet” is TV veterinarian Marc Abraham, who came up with PUP AID 2010. He founded the first-ever music festival and celebrity-judged dog show, held in Brighton, England, to raise awareness about the cruel industry of puppy farming in the U.K.

“Marc the Vet” Abraham with Pink Floyd’s David Gilmour. (Photo by Julia Claxton)

Puppy farming is the mass-production of puppies purely for profit with no thought or consideration for the welfare or happiness of the pups. Diseased pups are then removed from their sick mothers far too young and transported sometimes hundreds of miles to be sold from pet shops, free newspaper adverts or like commodities on websites.

Puppies bought from these sources are usually riddled with fatal infectious and congenital diseases and if they don’t die within the first week resulting in both family and financial heartache, they’ll often require hundreds or even thousands of pounds in vet’s bills to try and make better.

Abraham, who is the resident vet on BBC Breakfast, ITV This Morning and Sky1’s My Pet Shame personally took the PUP AID guitar along to each rock legend. “I’m so thankful to Epiphone for starting what’s been quite a mad journey, and truly honored to have met some of the most influential musicians and heroes in rock history who have supported this campaign,” he said. “Puppy farming is a horrific practice that must be stopped. Sadly local authorities and dog welfare organizations are often unable to prevent this battery farming of dogs and so the responsibility lies with the British dog-loving public to stop buying these farmed pups altogether and end the demand forever.

“Marc the Vet” Abraham with Liam Gallagher, Nicole Appleton and “Ruby Tuesday.” (Photo by Gareth Gatrell)

“Anyone considering buying a dog should never buy from pet shops or online without meeting the owner, but always consider adopting from their local rescue shelter instead. If you’re determined to buy a puppy please always see the pup interacting with its mother and contact the Kennel Club’s list of Accredited Breeders for the healthiest pups which will share long and happy lives with you.”

For more information on PUP AID campaign and PUP AID 2011, or for tips on choosing a dog please visit www.marcthevet.com. To view the PUP AID guitar and the Bonhams catalogue, go to www.bonhams.com.