The Gibson Foundation and Memphis Rock ’n’ Soul Museum have unveiled a new specialty license plate that promotes Tennessee’s music heritage.

The plate will benefit music education initiatives led by Tennessee music museums and charities, including the Memphis Rock ’n’ Soul Museum, which gained authorization for the plate from the Tennessee State Legislature. The Gibson Foundation will assist in the distribution of proceeds to other music museums and music education initiatives throughout Tennessee, including the Country Music Hall of Fame in Nashville and the Birthplace of Country Music Museum in Bristol.

License plates are available for pre-order by mail or online for $35. Once 1,000 plates are pre-ordered, the Tennessee Department of Transportation will begin production.

“Pride in Tennessee’s musical legacy runs statewide and is unequalled,” said David Berryman, Gibson Guitar Corporation President. “This license plate offers a great way for Tennesseans to provide critical music education to students throughout the state, and a great way to promote Tennessee’s unique, world-recognized musical prominence. Gibson Guitar Corporation and the Gibson Foundation are proud to support this statewide display of musical pride.”