Epiphone was proud to be involved, once again, in this year’s ESPN NEXT Pre-Super Bowl Festivities. The event took over the River Ranch in Fort Worth on Friday, February 4 and featured a special performance by Kid Rock, with DJ sets by Rev Run and DJ Ruckus. Handling red carpet V.I.P. tent interviews for the night were Snoop Dogg and Nelly. The event celebrates the magazine’s “Next” issue and showcases what’s “next” in sports, technology, lifestyle, and, of course, what’s “next” from ESPN.

A series of branded Epiphone DR-100s were created as icons of the ESPN NEXT event. The Gibson bus was brought in as a special VIP green room for headliner Kid Rock. And an Epiphone Les Paul Ultra was signed by Kid Rock for a post-Super Bowl contest to be launched on Gibson.com this week!

Here are some highlights of the king of all Super Bowl parties:

Musicians Rev Run, Kid Rock and Jamey Johnson attend the ESPN Magazine "NEXT" Party held at the NEXT Ranch on February 4, 2011 in Fort Worth, Texas.

Epiphone Les Paul Ultra signed by Kid Rock!

Kid Rock tearing it up on stage!

Musician Jamey Johnson rocking his Epiphone J-200 at the ESPN Magazine NEXT Party held at the NEXT Ranch.

ESPN Personality Mike Tirico posing with an Epiphone DR-100.


More Highlights from the event!

Photo credit: Gary Miller