Gibson's San Francisco Showroom in SOMA has been discovered. After one year in the Bay area, the word is out on the cool place to hang, borrow an instrument and get photographed. Many of these images show up on MySpace, Facebook, Web sites, CD covers, and in the pages of Rolling Stone, Guitar Player and others. Hats off to photographers Pat Johnson, Jocelyn Kane, Dana Gordon and John Ostrosky for helping spread the word.

Photographed here is Tim Bluhm, solo artist, lead singer and guitar player of one San Francisco’s most beloved and well-known indie bands the Mother Hips. He's also released the first CD of his band the Skinny Singers with Jackie Greene, with whom he owns Mission Bells Recording Studio. Tim recently stopped by the SF Showroom to check out the goods and loved the Gibson Les Paul Black Beauty he is pictured with.

Lynne Angel of Tartufi visited the SF Showroom and dug the Gibson ES-137. He borrowed it for their show at the Bottom of the Hill. Tartufi was Voted Best Indie Band of 2007 by the San Francisco Bay Guardian.

Steve Adams and Fred Torphy of Big Light, one of the hottest new bands out of San Francisco, stopped by SF Showroom to check out the Gibson J-45 and Epiphone Jack Casady bass to play on their headlining show at the Cafe Du Nord on Jan. 15.

Dan Lebowitz of ALO (Animal Liberation Orchestra) testing out the SG at the SF Showroom before he plays it at Fox Theater in Oakland and The Troubadour in Los Angeles next month.