Gibson Guitar supports the Nelson Mandela 90th Birthday Celebration concert in London’s Hyde ParkGibson Guitar supports the Nelson Mandela 90th Birthday Celebration concert in London’s Hyde Park

Gibson is proudly supporting one of the summers most high profile concerts the Nelson Mandela 90th Birthday Celebration. Gibson Guitar has customised a one off Gibson Les Paul Studio guitar with the official concert artwork of a hand and Nelson Mandela’s prison number 46664 emblazoned across the guitars body. The guitar will be signed by the performing artists and presented to Nelson Mandela. The Nelson Mandela 46664 concert takes place at London’s Hyde Park on the evening of Friday June 27.

Artists performing at the concert will include Amy Winehouse, Queen + Paul Rodgers, Annie Lennox, Simple Minds, Leona Lewis, Joan Baez, Sugababes, Dame Shirley Bassey, Razorlight as well as a dozen African artists including Johnny Clegg, Papa Wemba and the Soweto Gospel Choir. Will Smith, Oprah Winfrey, Robert De Niro, Forest Whitaker and Lewis Hamilton will also be in attendance.

The 90th birthday evening concert now boasts an extraordinary roster of some of the most important artists of the twenty years which have passed since London first came together to call for Mr Mandela’s release with the 70th birthday concert on June 11, 1988. A virtual who’s who of music history, the artists performing for the celebration of Mr Mandela’s 90th birthday account for multi millions of record sales across recent years and in their diversity reach out across popular music fans across all ages and music preferences.

“The 46664 message is one that needs to be heard in every corner of the world. These artists between them reach into every one of our communities – upholding Mr. Mandela’s message that HIV AIDS is not a local issue, but a universal one” said a spokesman for 46664.

46664 (four, double six, six four) was Nelson Mandela's prison number when he was imprisoned on Robben Island, off Cape Town in South Africa. He was jailed in 1964 for 27 years for leading the liberation movement against apartheid and for his impassioned stance on the rights of everyone to live in freedom. He was prisoner number 466, imprisoned in 1964. The Robben Island prisoners were never referred to by their names, but rather by their numbers and year of imprisonment - hence 46664 was Nelson Mandela's number.

46664 is an African response to the global HIV AIDS epidemic that invites the whole world to take the fight in hand. It's aim, to raise awareness overall and educate the younger generations in particular. By gaining global backing for the cause will in turn raise funds to directly assist the many HIV AIDS projects they support. The charity intends to do this by using international ambassadors to spread the core messages of hope, calls to action, their pleas for compassion and requests for assistance and support for those living with HIV AIDS.

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